Motion Picture News (Apr - Jun 1927)

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For Exhibitors this Free Book on Theatre Lighting XX T'RITTEN by one of the foremost lighting [ '' ^^ engineers in the country, this new book ^ ' on theatre Ughting will suggest to you many ways for using light to increase the attrac In the Lounge Room tiveness of your theatre. It is written in clear, -There must be no glare. The light should be soft concise language and is profusely illustrated and ^"'l decorati\e. The proper use of colored lighc ■\ /■ -I 1 , . makes beauties oi furnishings ordinarily unappre covers every angle or the subject m a most inter ciated, stand out and become high spots in the 1 1 111 decorative scheme. F r example " estmg and understandabie manner. IT TELLS How to apply light at the entrance of your theatre to ^g^ attract the passing crowd. ^ ,^^^ How to light the foyer — what size, color and types of w l£^ lamps to use and what systems of lighting have been found effective. Important points to keep in mind when planning lounge room lighting. T/ A ^ ' How the auditorium should be lighted. ^ '^^ riUaltOTlUlfTl The most up-to-date practices in stage lighting. '^I^ll^^a.^::^'' H::iS:^n£:^i:i'l^ Specific examples of correct and incorrect lighting in ^ ^Atw s'cLmiron/rum'&n [hat can be every part of the theatre. recommended r.re ■■ How to make the most of your present lighting facilities. ^ The first step toward good lighting "O \ is to use the right lamps in the right ^ sockets. The right lamps are those \^ O >\ that give maximum light from cur ^I-^IL . M \ rent consumed — • r(™0N ^ ^^ Kdison Mazda Lamps Lighting SyStailS \/ N. "Totally indirect lighting systems pro\ide soft, well diffused, glarc ^ ^\/^ less illumination. Equipment concealing the in\ertcd reflectors Publicity Department, \ <^ \ and lamps should be made decorative. The following examples il Edi son I.amp Works of ^\ ^ N. lustrate a few of the wide variety of Styles which are possible " General Electric Co., ^ f * Harrison, N. J. \. '~^ xx (icntlcnien: \ \ V^KSi Please send me your new bulletin . '' ^,~ v >M.^^ .11 Theatre I.ifrht'"!;. \ (^ \ r: ^;s EDISON MAZDA LAMPS '""" \ \ A CENERAi ELECTRIC PRODUCT i il