Motion Picture News (Jul - Sep 1926)

July 10 , 19 26 L69 Two Simplex projectors with Peerless arcs, a Brenkert Spot and Hertner Transverter make up the projection equipment in John Hamrick's new Uptown Theatre, Seattle. Wash. Note the complete lighting control on the right. B. F. Shearer equipped the Uptown . Skouras' Ambassador Ready During August The seventeen-story Ambassador Theatre and office building at Seventh and Locust Streets, St. Louis, Mo., will be formally opened by Skouras Brothers on Saturday, August 21. It was originally planned to have the house ready by September 1, but favorable weal her and efficiency of the general contractors, the Boaz-Kiel Construction Company, advanced the date more than two weeks. Something unique in theatre construction. The construction of this house sel a new record in St. Louis building annals, for the work of wrecking the old buildings on the site did not start until May 1, 1925. At that time the general contractors promised the house would be ready by November 1, 1926. The brick work has already been finished to the sixteenth floor while the finishing touches to the inside of the theatre are being rushed. The plastering is almost finished while the decorators are not at work on the ceiling and will get to the walls within two weeks. The public will enter the Ambassador at the corner and then move to the lobby that will run east and west along Locust Street. The interior of the theatre runs north and south with the stage at the north end. There will be a main floor, loge boxes and balcony. The seating will accommodate 3,200 person-. Glacken Completes Plans at Plainville, Conn. John S. P. Glacken, well known as a theatrical man throughout the state, is completing plans for a new theatre building for Plainville. Conn., which will cost about $40,000. The theatre will be located in the center of the town and will be ready for opening about October 1. It will seat between 500 and 600 people and will have two stores in front. The building will be 55 feet wide and 100 feet in depth and will be constructed of either hollow tile or stucco. Mr. Glacken plans to show motion pictures. WomenBoost Temperature in Minnesota House HPHE State Theatre in Minneapolis, ■*■ it seems, has committed the unusual sin of keeping too cool in summer. A fine artesian well cooling system has hitherto kept the temperature at 70 degrees, but this summer all the advertisements say 72 degrees. The reason? Women have complained that 70 degrees is too cool, and that they frequently shiver in their seats. The men, who presumably are more warmly clad, don't complain. Health experts say that 70 degrees is the best temperature. But the women must wear their sheer clothes, and the women jnust be satisfied, so the State Theatre" will remain two degrees warmer all through the summer. Negotiations Under Way at Pana, 111. Negotiations are under way for a new motion picture theatre to be erected in Pana, 111., according to a recent announcement. The parties who anticipate the erection of this new theatre hope to close negotiations and start building by Aug. 15. A $100.inin corporation will be formed. Plan Indian Style House at Culver City A pueblo Indian style theatre costing approximately .^100,000 is being planned for Culver City, Calif. It will rise on what is known as the Bohemia property. The showhouse will have a seating capacity of 1800, reports indicate. Colburn's Immortal Wesl Company is the owner. in Your Sign Reco Flashers are made up to give any desired action effect. Have been leaders for 20 years. ! on e(5% of the flashing electric sijns. Excepl ional features of ad instability. Write for Bulletin 2628 W. Congress St.. Chicago M a h srs also of Reynolds Motors, Reto Color S li o w W i n (1 o w Flashers. Traffic Controls, Ueflerrors 'or P ci 1 i r Hoards, etc. jf^l lobby frames Cfaj&pS& TICKET BOOTHS Jyiif%x OPERA WgEBl ~' CHAIRS III I il) man-Span jcr Corp. Jill 1600 BROADWAY jf-*,' _j NEW YORK MURPHY &BRGDE INC. 510W.45ST.N.Y. CH1CKERING 6IOO REACH THE THEATRE BY MAIL THRU OUR UP-TO-DATE MAILING LIST SERVICE 18138 U. S. THEATRES SHOWING PICTURES Under 250 seats. 30*; under 500, 70:; under 80 over 800. 15*. The most economical method of reaching theatres Is our ADDRESSING S] i;\ [I I -4 00 PER M DP lists it desired. :i0 to 50* saved In postage, etc., through elimination of dead and duplicate Producers, Distributors and Supply Dealers. MULTIGRAPHING MIMEOGRAPHII FOLDING— ENCLOSING -MAILING MOTION PICTURE D1R1 CTOR1 CO 709 Sivth Am-, at 41st M New York City Prion : is 1-7 isr, 1h*¥astest ami Surest r Method of Selling Tickets (jPfitt? far infcH'rTzatiorT €»r% Af£V%^ tSt4j>*t Gold Seal Models SC t> WMC RE.VER riCKCTS arc SOL.O