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RECOGNIZED BY THEATRES EVERVWHEliE AS AESCEUTELY INCISPEMSAELE IC THEIR SUCCESS
■T IS
MJSt
Q ^ImUjcr en 6^ry TidiurcycuTLay
A complele semce-wiHi Arimated cpenii)^ccrtainir^ naire of fficatre day sets ard Arinnated closing to match
SPECIAL SERVICE DEPARTMENTS
f r ctiargie of experis icadv to sup^ Special Aimounceinerls of any kind ir film tbrm at reasonable prices
ARTISTIC ANIMATED LEADERS
for YOi/r Feature, ConicdY, News, Erds, Trademarks
>^\C)H\L SCREEN/ SEIMCl^
CHICACO
N EW YORK
126-130 W. -feTM S¥.
LOS ANGELES
I9«2S.VIR»40NTAVE.
TIk; roinaiilic iiilrrchl in
THE FORI) AIT0M0I5ILE AND INDUSTRIAL EXPOSITION
al iJh' Madison Square Garden,
New York City was enlianeed hy
the effeetive scenic displav.
All painting, designings;, building and electrical lighting done Ity
Novelty Scenic Studios
340 West 41st Street, New York City
SCENERY — DROPS — FABRIC SETS — DRAPERIES ASBESTOS CURTAINS — RIGGING
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48 Projecting Room Fires Occurred the First Nine Months of 1927
Destroying 76,750 feet of film, in addition to Projection Rooms and Apparatus.
The above is the Fire Commissioners Report of New York.
How many more have occurred during this period in the other parts of the country, whose Theatre is Next?
Ninety per cent of projector fires are caused by New Prints sticking (due to Emulsion Deposits) and weakened film sprockets of deteriorated prints.
Film Distributors carry a heavy responsibility in the matter of furnishing prints in condition for safer projection.
Unquestionably, film sprockets become much weakened when prints are brittle and lifeless, and easily rip-tear and break in the projector. This makes projection always dangerous.
Liquified Film Waxing Process
Perfectly waxes new prints. Will not stick, or gum up the projector. Preserves the strength and toughness of film stock, to better stand the strain of the projector. Cleans prints from all oil-grease, for brighter and clearer projection.
Exhibitors — Use precaution, for protection. Demand from Film Distributors, all prints processed with Liquified Film Wax, as film sprockets of deteriorated prints easily Rip-Tear and Break.
It is 100 per cent safer to secure prints processed with Liquified Film Wax, for print preservation, than to secure prints that have only received Film Sprocket Hole inspection and are in a state of deterioration, full of oil-grease and have a blurry-hazy, or cloudy picture upon the screen.
THE REX FILM RENOVATOR MFG. CO. Columbus, Ohio