Motion Picture News (Apr - Jun 1914)

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72 THE MOTION PICTURE NEWS ^dfhat do you mean? ATSCO, INC. Tear out this page and send it in with your answer and receive a valuable premium. If you don't already own a RADIUM GOLD FIBRE SCREEN a rare opportunity will be given for you to secure one. FILL IN THE BLANKS BELOW: What is the meaning of Atsco, Inc.? What kind of a screen do you use 7 What make of projector do you use 7 What is the size of your picture 7 What is the size of your house 7 Address ATSCO. INC. 218 West 42nd Street. New York STEEL GEARS vs. DIE CAST Die Cast Gears Cost a Small Part of what Steel Gears do, because Die Cast Gears are made by pressing molten metal, consisting of Lead, Zinc, etc., into steel dies. The cold steel chills and hardens a thin skin on the surface, which soon wears through. Die Cast Gears often last about a year (to live out the Guarantee) then the replacmg of such low cost parts becomes A TREMENDOUS SOURCE OF PROFIT to the Manufacturer, but we have not used them, because we knew they would not give good service. FIVE YEARS AGO WE DISCONTINUED BRONZE GEARS be cause we did not consider them good enough. FIVE YEARS AGO WE ADOPTED STEEL GEARS, which are the most expensive gears to make, because they have to be cut out of SOLID BLOCKS OF STEEL. The other parts of our machine are designed and made with the same care and That's Why the Motiograph Has the Longest Life and Is the Best Machine Made, The 1914 Motiograph is a Wonder WRITE FOR PARTICULARS THE ENTERPRISE OPTICAL MFG. CO. 568 WEST RANDOLPH STREET CHICAGO, ILLINOIS In writing to advertisers please mention "THE MOTION PICTURE NEWS"