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THE MOTION PICTURE NEWS
TRADE ON JACOB P. ADLER'S NAME
The announcement by Popular Plays and Players, Inc., of its first feature, a five-reel version of "Michael Strogofif," produced on a mammoth scale, by Lubin, with Jacob P. Adler in the title role, has suggested to
JACOB p. ADLER
several persons the possibility of trading on the name of the actor.
One company announces "Mr. Adler," making no distinction as to which Mr. Adler is meant.
A theatre in the upper part of New York City recently advertised by hand bills "'The Bells' or 'The Murder of the Polish Jew' as played by the eminent actor, Jacob P. Adler." Jacob P. Adler does not appear in the picture, and was never on the speaking stage in "The Bells."
Adler, who is rated as a great romantic actor of world-wide reputation, and has in his repertoire more than one hundred plays, is under contract with Popular Plays and Players to appear only in their productions for two years. No other concern has a motion picture contract with Jacob P. Adler nor can a film drama be produced except by Popular Plays and Players, Inc.
UNIVERSITY TO USE FILMS
Cincinnati, June 4. A combined lantern, reflcctoscope and motion picture machine is to be installed in the University of Cincinnati this summer for the illustration of a series of scientific lectures, according to a recent announcement by President Charles W. Dabney. The Bureau of Social Economics, organized by Francis Holley. of Bryn Mawr, will arrange for the pictures.
Olcott and Company Going to Europe
Leave June 11 to be Gone Several Months — F. C. Gunning Goes as Assistant Director, Valentine Grant Leading Woman.
SID OLCOTT, the producer of "100 With Mr. Olcott there will be a
per cent features," is preparing to splendid opportunity for him to get
hie himself and company to foreign first-hand experience in the actual
climes. Mr. Olcott has made quite a manufacturing of features,
reputation for himself as a producer Mr. Olcott, Miss Grant. Mr. Gun
of international stories, although his ning and the other members of the
name is not as well known to the company will attend the exposition
public as are the names of his successful features. The first of this
VALENTINE GRANT
year Mr. Olcott organized his own company, with Valentine Grant playing the leads. In his seventeen weeks in Florida, Sid produced eight threereel features, which are now being released through Warner's Features, Inc.
Mr. Olcott is now working on some international productions in which part of the stories will be enacted in this country, part in foreign countries and part on the high seas, the same characters appearing all through the story.
On June 11, on the "Adriatic." Mr. Olcott and his company, headed by Miss Grant, will sail for Europe. F. C. Gunning, publicity man and film editor, who is best known to the exhibitors of the country as "Me," editor of the Eclair bulletin, will accompany Mr. Olcott as assistant director. Mr. Gunning was for a year the sales and publicity manager of the Eclair-Universal Company and has been assistant general manager of Warner's Features, Inc., since the organization of that concern.
While with Warner's Mr. Gunning has been devoting his time to the purchasing and editing of the films and the preparation of the lithographs.
for the first three days, meeting their friends in the booths of the Warner company.
The company will spend a few weeks making scenes in London, on the Cornish coast and in the English p ov!nces, and will then go to Ireland for two or three months.
SID OLCOTT
In Ireland the company will make some scenes in Dublin and other Irish cities, in the beautiful Vale of Avoca, in the county of Wicklow, on and about the marvelously beautiful lakes of Killarney and in the other worldfamed beauty spots of the 'Ould Sod' In the fall the company will spend some time in Paris and Southern France and will then either return to the states or spend the winter in Southern Europe.
"Sid" says that he is going to try to appear more in his own films in the future. The films with the Shamrock trade-mark bid fair to be very, very popular this year and deservedlv so.
ANOTHER PAPER "JOINS"
l-:iizal)cth. N. J., June 4.— The Elizabeth "Evening Times" is the first newspaper in this city to establish a department of motion picture news. .\ column will be published eve-y Monday.