Motion Picture News (Apr - Jun 1928)

A Second Printing Was Necessary! TO supply the orders of Exhibitors, Theatre Executives and Theatre Workers for the most comprehensive and authoritative work written on the subject, the publishers, George H. Doran Company, New York, has made a second printing of — MOTION PICTURE THEATRE MANAGEMENT By Harold B. Franklin (President of West Coast Theatres, Inc., and leading theatre executive) NOW you too may obtain a copy of this monumental work dealing with every branch of the theatre and offering a carefully considered presentation of the theories and practices, tested by years of experience, making for the successful and profitable business method of running a motion picture theatre. The author, Harold B. Franklin, is known throughout the industry as one of the most progressive and able theatre executives and showmen the picture theatre has developed, and one of the leading forces contributing to the advance which the motion picture playhouse has made from its "nickelodeon" beginning to the palatial community institution which the better theatre of today represents. DON'T DELAY The present supply of copies is by no means large enough to supply all those who eventually will want copies of this book, so prompt action is imperative if you want to be assured of a copy. THE PRICE IS $5. Order Your Copy Today 35 Chapters and 26 Illustrations Tell You How— To train and maintain an organization that will function smoothly in the running of your theatre. To provide adequate safety methods. To carry on systematic inspections. To prepare a properly balanced budget. To judge the effectiveness of advertising. To purchase equipment and to Build Good Will. I Use This Order Blank MOTION PICTURE NEWS, 729 Seventh Ave., New York City. Send me postpaid MOTION PICTURE THEATRE MANAGEMENT by Harold B. Franklin. I enclose (check) (money order) for $5.00. Name Address City State