Motion Picture News (Apr - Jun 1928)

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To Exhibitors EVERYWHERE Rumors to the contrary notwithstanding — 1. RCA Photophone is in quantity production. All the facilities of the manufacturing plants of RCA, General Electric Company and Westinghouse Electric and Manufacturing Company are being worked day and night to meet the nationwide demand for this revolutionary sound reproducing apparatus. As a result of the vast manufacturing facilities of these great organizations, millions of dollarsworthofPhotophone equipment will be delivered during the remainder of 1928. 2. Plans have been perfected whereby there will soon be a plentiful supply of synchronized and other type sound pictures made by the Photophone process. 3. The question of the interchangeability of sound films made by the Photophone process with those made by other processes of sound recording on film, is settled. RCA Photophone films can be run on existing licensed sound picture machines with perfect satisfaction, and reciprocally, films made by other than the Photophone process can be reproduced on Photophone machines with the utmost effectiveness. The only change required on either Photophone or other like machines to play sound films interchangeably, is in the aperture plate which requires but a few seconds to carry out. The unparalleled tone quality of RCA Photophone apparatus is the sensation of the industry. You can afford to wait! CCA PHCTCPHCNE, inc. 411 FIFTH AVENUE, NEW YORK A Subsidiary of the Radio Corporation of America