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May 4, 19 29
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auditorium is indirect, being thrown out from flamingcornices. Any of the primary colors can be thrown on at will, flooding up over the ceiling from behind these intricately designed decorations. The artificial sky created against the ceiling has an effect all its own with stars that twinkle and a moon that shines electrically. With the aid of an ingenious mechanical contrivance, fluffy clouds can be made to float across the heavens.
The stage, thirty feet deep, with the latest type switchboard, and the latest type chromium reflector border lights, is large enough to accommodate the most lavish presentation. Full Vitaphone and Movietone sound equipment have been installed. Two double unit amplifiers assure sufficient volume. The asbestos curtain carries a typically Spanish scene. The screen is framed in black velvet hangings. Spacious parking areas are located near the theatre.
Three shows daily with two changes a week have been adopted as the policy. The theatre is under the supervision of Samuel Soule, district manager of Netoco. George W. Kinnally has been appointed house manager.
OFFICIALS of New England Theatres Operating Corporation announced this month completion of plans for the projected new Netoco atmospheric theatre soon to be started in construction at Mattapan, a populous suburb of Boston.
THE Mattapan project, a large office and store building represents a real estate development of $2,000,000, according to the announcement. The seating capacity of the auditorium will be 2,500. Krokyn, Browne and Rosenstein are the architects.
The main entrance of the theatre will be marked by a huge pagoda rising high above the doorway. Many innovations in point of service are planned among which will be a sunken pit in the mezzanine where there will be a dance floor and refreshment booths. Here dancing will be in order at the convenience of the patrons till midnight. Organ and orchestra pit will be on separate platforms which may be raised or lowered at will. All the latest mechanical inventions including Vitaphone and Movietone will be used for presentation of the best picture programs. Spacious parking area with free auto parking are included in the plans. The auditorium will be of the stadium type.
In contrast to the architectural styles of the company's Seville and the Chinese atmospheric theatre for Mattapan, Netoco now has under construction at Natick, Mass., a formal type of playhouse in the Colonial style. This will be called the Colonial Theatre.
The Colonial will have a seating capacity of 1,500 persons and will be housed in a building providing ten store fronts. Provision has been made for large parking areas adjoining the theatre. John Edmund Kelley, of Boston, is the architect.
Viezv of the foyer of the Seville Theatre, at Central Square, East Boston, Mass.