Motion Picture News (Apr - Jun 1929)

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May 4, 19 2 9 1469 Talking Pictures Demand Quiet Comfort This drawing of a typical Carrier System shoivs the Carrier method by tvhieh conditioned air is diffused gently downward over the audience at low velocity, as contrasted ivith the noisy, drafty ventilation produced by buzzing fans or the blowing of air through a few grilles above or below the stage or in the side walls. System of Theatre Cooling WITH the nation-wide acceptance of talking pictures and the installation of sound equipment in large and small theatres alike, the neighborhood house now can provide entertainment nearly on a par with that of the de luxe metropolitan theatre. The bid for patronage, then, is once more based upon comfort conditions and beauty of surroundings equally as much as upon the quality of the entertainment. And now the element of noise enters into the problem of providing adequate comfort for patrons. Noisy heating, cooling and ventilating equipment, formerly merely a source of annoyance to patrons, no longer can be tolerated by houses featuring talking pictures for which, of course, absolute quiet is a vital necessity. Patrons will hesitate to return to a theatre where the dialogue is accompanied by the objectionable rush of air and the rumble of a noisy fan. The Carrier System for Air Conditioning, wellknown for its remarkable quietness of operation, meets this demand for absolutely quiet equipment and provides, in addition, a scientifically healthful, properly and thoroughly conditioned atmosphere. Carrier conditioned theatres, therefore, are best equipped to meet the public demand for healthful comfort as well as high quality entertainment. There is still lime to install a Carrier System in your theatre before summer. Or, if you are contemplating the construction of a new house, by all means acquaint yourself with this accepted system, which is providing healthful comfort in an ever widening list of progressive theatres in this country and abroad. Ask for a visit from one of our engineers, also the Book, "Theatre Cooling and Conditioning." Carrier Engineering Corporation Offices and Laboratories NEWARK, NEW JERSEY New York Philadelphia Boston Chicago Cleveland Washington Kansas City Los Angele*