Motion Picture News (Jan - Mar 1930)

Page scan 000391 from Motion Picture News

Record Details:

Title:
Motion Picture News
Date:
Jan - Mar 1930
Publisher:
New York, Motion Picture News
Volume:
Motion Picture News (Jan - Mar 1930)
Leaf #:
000391
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Motion Picture News was the leading film industry trade journal during the 1920s. Founded in 1908 as a counterweight to the dominant Moving Picture World, the News was the voice for the independent, non-Trust, producers. Later Motion Picture News expanded its coverage to the entire industry, supporting the independent exhibitor with objective film reviews, summaries of programs at theatres across the nation, activities of regional exchanges in the cities with regional exchanges, and excellent coverage of the coming of sound and screenings and stage shots at the major New York City theatres. -- David Pierce, 2013
Date Added:
May 30, 2024
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Febru a r y 1, 1 930 Motion picture News 55 ALL or ™^ LIGHT NONE o^ xHc HEAT THAT'S THE BIG FACT DEMONSTRATED BY PUBLIX AT MAJESTIC THEATRE, E. ST. LOUIS, ILL. EQUIPPED WITH FULCO PROJECTORS and FULCO MOIST AIR FILM COOLING SYSTEM For more than a year under the hardest of daily grinds and a barrage of exceptional heat FULCO PROJECTORS established their superiority bv uninterrupted faultless performance, at the same time proving the astonishing effectiveness and efficiency of the FULCO MOIST AIR FILM COOLING SYSTEM. The FULCO MOIST AIR FILM COOLING apparatus delivers a steady stream of MOIST AIR to both surfaces of film at aperture, thus eliminating film heat entirely while preserving film softness and flexibility. The FULCO MOIST AIR FILM COOLING system is the most scientific and efficient because it overcomes film heat completely and not partially as with fans and shutters. The FULCO MOIST AIR FILM COOLER removes film fire danger because it will not allow film to ignite even while stationary and even though the most powerful lamp is focussed upon it. Modern tendency is toward larger screens and therefore more light. More light means more heat to be reckoned with. The FULCO MOIST AIR FILM COOLING system takes away All of the Heat without diminishing light in the slightest degree. THE FULCO PROJECTOR ALONE OFFERS THE ONLY COMPLETE SOLUTION OF YOUR FILM HEAT PROBLEM, with the added assurance of SAFETY FIRST— LAST— ALWAYS. Every FULCO MECHANISM is fitted with interna: tubes leading from film trap to an external threaded stub, so that FULCO MOIST AIR FILM COOLER may be connected at any time. This piece of apparatus may be installed in basement or any convenient place away from projection room and air from same led to machines through ordinary iron FULCO Moist Air Film Cooling Apparatus ^^^^E. E. FULTON CO.^p|n^ Executive Headquarters: 1018 S. WABASH AVE., CHICAGO CHICAGO— 7078 So. Wabash Ave. NEW YORK— 7/5 W. 15th Street BOSTON— 65 Broadway BRAACHES PHILADELPHIA— /.357 Vine Street ATLANTA— 7/6 Walton Street ST. LOUIS— 5252 Olive Street SAN FRANCISCO— 255 Golden Gate Ave. INDIANAPOLIS-5/0 .V. Illinois Street MILWAUKEE— 757 Seventh Street LOS ANGELES— f*7/M Exchange Building FACTORY: 2001-2007 S. CALIFORNIA AVE., CHICAGO. ILL.