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^vm it fade ? ^vm it shrink ? f i
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Let the sales>vomaii in the smart shop tell you Tvhy this care is safe
Whenever you buy anything especially delicate or costly — a piece of cobwebby lingerie, or a gay, fine sweater — ask the saleswoman how to wash it.
The two important precautions she will advise are these: "Use lukewarm water" and "Use Ivory Soap." (Among thousands of salespeople and buyers in leading shops of 30 cities, unprejudiced inquiry reveals that Ivory is outstandingly first choice by far as the safest soap for silks and woolens.)
Let several examples of actual recommendations given recently to customers in hundreds of the finest and largest
stores of the country tell you why salespeople everywhere advise Ivory:
Their own words
For silk underwear: "Use Ivory Flakes. It is very mild and won't fade the garment. Unfortunately some other soaps cut and rot silk in time." {Chicago — a leading department store)
For printed frocks: "Ivory is the purest soap you can buy and if I were you, I shouldn't take a chance with anything else." (Boston)
For fragile sweaters:" Ivory is so mild it cannot harm fabrics." {Netv York)
Naturally a soap that is used to bathe tiny babies in leading hospitals is e.ctra safe for fine silks and woolens . . . i unless a fabric will run or shrink in pure water alone, salespeople say with confidence, "You can wash it safely
^^^^'y* PROCTER & GAMBLE
FREE ! A little book "Thistledowr Treasures— their selection and care," swers .such questions as: Can it be washed: Will it shrink.^ Will it fade.' How can { whiten yellowed silk and wool.' Simply send a post card to Winifred S. Carter, DeptJ VU-29, P. O. Bo.x 1801, Cincinnati, Ohio. |
Among salespeople in the finest stores of 30 leading cities. Ivory is everwhelmingly first choice as the safest soap for fine silks and woolens.
IVORY
99 '•Vice % PURE
KIND TO EVERYTHING IT TOUCHES
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