Motion Picture (Feb-Jul 1932)

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"Of course Til go my cold is 100% better . . this safe gargle reduces duration 66% Tests show that colds which would ordinarily last Q days vanish in ^ days One woman— cold gone— up and about, and full of pep at the end of three days .. .Another woman sniffling, sneezing, and miserable for a week or more. Why is it? Has one greater natural powers of resistance than the other? Sometimes yes. But more often it is because one takes constant precautions against colds and sore throat while the other does not. One realizes that the mouth and throat are germ-breeding areas that need constant cleansing. The other doesn't realize it, or doesn' t care. Mild Colds Instead of Severe Clinical tests, made under medical supervision, revealed this remarkable truth: That persons who gargled with full strength Listerine twice a day contracted from 3^ to ^ as many colds s\ as those who did not gargle with it. In short, a reduction of from 50% to 66% in the number of colds. When Listerine users did contract colds, they lasted only J/3 as long as colds contracted by non-users, and were J^ as severe. Similar tests now in progress involving the examination of several hundred persons, reveal substantially the same results. In view of the facts, Listerine should be regarded as a primary aid in safeguarding health. At no time is it offered as a substitute for the family physician. Listerine is Safe That Listerine accomplishes such results is due to two factors : CHEST CONGESTION? Relieve it quickly with the new LISTERINE THE *# ANTISEPTIC/^^^^ JQ/£ RUB 25* First: Its power to destroy germs in the fastest time and reduce mouth bacteria 98%. Second: Its safe, healing action on tissue. Listerine is non-poisonous and non-irritating. Because of these qualities, Listerine has won the endorsement of the Lancet of London, world's foremost medical journal. It is the highest compliment that can be paid a mouth wash. The Certain Remedy for Halitosis Keep Listerine handy in home and office and carry it with you when you travel. Use it full strength at least twice a day. Thus you guard against infection, reduce theriskof illness, andautomatically assure yourself that your breath is beyond reproach. Listerine, as you know, is the swiftest deodorant and surest remedy for halitosis (unpleasant breath). Lambert Pharmacal Co., St. Louis, Mo. terms Yet nea/slissue 67