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The fewer colds the less risk of
MASTOID TROUBLE
Gargle with Listerine twice a day to fight
Colds and Sore Throat
In a plea for the prevention of colds, a noted authority makes this startling statement: "Not only mastoid and sinus infections, but bronchitis, asthma, and pleurisy are usually traceable to preceding colds."
Most colds begin in the throat. The germs that cause them or accompany them enter through the mouth. Some lodge there, others travel to the throat from whence they move upward to the nose.
Clearly, one of the major steps in preventing colds is to keep the mouth and throat as clean as possible. That is why the twicea-day gargle with full strength Listerine has always been recommended.
The moment Listerine enters the mouth it begins to kill germs. As it sweeps over the mucous membrane, it kills outright the millions of bacteria clinging to it. Tests show a reduction as high as 99% of such bacteria. What a protection that is at all times — and invaluable when a cold is coming on!
Controlled tests on hundreds of men and women have revealed that regular twice-a-day users of Listerine, contracted fewer colds than
When your throat is sore or you feel a cold
coming on, gargle with Listerine every two
hours. It often relieves the sore throat and
checks the progress of the cold.
those who did not gargle with it. Their colds were also less severe.
The brilliant results accomplished by Listerine in combating colds, cannot be expected from harsh, bitter, powerful mouth washes which damage tissue. When a mouth wash irritates tissue, it encourages infectiqn rather than retards it, because irritation makes it easier for germs to gain entrance.
Listerine's success lies in the fact that while highly germicidal it is at the same time safe in action; does not irritate delicate tissues.
Make a habit of gargling with full strength Listerine every morning and every night as an aid in preventing colds. Remember also to avoid draughts, sudden changes of temperature, cold or wet feet, and over-exposure to cold temperatures. Physicians also advise against over-eating and over-indulgences of any kind. Dress adequately for the day, bathe frequently, and get 8 hours sleep. When a cold does develop, get into bed and call your doctor. A cold promptly treated may spare you years of misery and ill health. Lambert Pharmacal Co., St. Louis, Mo.
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LISTERINE SUCCEEDS BECAUSE SAFE