Motion Picture (Aug 1933-Jan 1934)

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"Thi is soap orings says JfflZFJV 7WFZV£THEES ti. ' .Every screen star knows that lovely skin is irresistibly alluring! We mustha.\e skin of flawless beauty — that's why so many of us use Lux Toilet Soap faithfully. It keeps skin soft, smooth, infinitely appealing. Any woman who wants to be more attractive would do well to use this same complexion care — for it truly brings greater loveliness!" Youthful skin! This heart's desire of every woman is every woman's birthright! To keep complexions lovely screen stars for years have used a simple inexpensive beauty care— fragrant, white Lux Toilet Soap. Paramount Star ii <$<$ i * lis *$ • "I was so discouraged with my skin," says Marie Stevens of Louisville, Kentucky. "So dull and unattractive, it robbed me of the fun all girls should have. Then I learned how the screen stars use Lux Toilet Soap to keep their skin lovely." 62