Motion Picture (Aug 1933-Jan 1934)

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Jean Harlow keeps her stockings lovely looking this way Official in all the biq $tudio**« Wardrobe director of the M. G. M. Studio, Joe Rapf (shown making a personal check of Luxable costumes), says: "We have found a way to save on the costumes! By using Lux on all washable garments — heavy and sheer fabrics alike — the color is protected. Besides being safe, economical and quick, Lux restores the costume to its original state of newness and beauty." ,r^3KI* "Yes, indeed, you can tell my girl 'fans' that I'm a fan for Lux," says tins M. G. M. star noio appearing in the glamorous all-star production, "Dinner at Eight." "I'm awfully fussy about the way my stockings fit," says fascinating Jean Harlow. "That's why my maid has explicit instructions to wash them— and my underthings, too — with Lux. Never rub, never use ordinary soap or hot water. Stockings do look so much lovelier washed the Lux way— and they keep their beautiful fit." YOUR STOCKINGS can fit flatteringly, too, like Jean Harlow's, if you care for them the Hollywood way — with Lux! It's especially made to preserve the elasticity in stockings — that's the quality new stockings have that lets them stretch — then spring right back into shape. When elastic, they can stand sudden strains, too — aren't apt to break into runs so often. With Lux there's no injurious cakesoap rubbing, no harmful alkali such as ordinary soaps often have to weaken elasticity, fade color. As everybody knows, anything safe in water is safe in Lux. '<t/t S'cutd . .^/JcthT fiz^vH far <€u&K^ TRUST TO MIX 69