Motion Picture (Feb-Jul 1938)

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iitf I'd be a very Beautiful Woman if I'd taken care of my teeth and gums" Neglect, Wrong Care, Ignorance of the Ipana Technique of Gum Massage all can bring about IPANA TOOTH PASTE "Yes, dear lady, it's your oivn fault. You know that —now. You used to have teeth that glistened, they were so white. And your gums were firm and strong, "then, if you remember, there was a day when your tooth brush showed that first tinge of 'pink'— a warning that comes sometimes to nearly all of us. "But you said: 'It's nothing. Why, I imagine everyone notices the same thing sooner or later.' And you let it go at that. "Foolish you! That was a day important to your teeth— important to your beauty. That was the day you should have decided, 'I'm going to see my dentist right now'!" No Wise Woman Ignores "Pink Tooth Brush" IF you've noticed that warning tinge of "pink" on your tooth brush— see your dentist at once. For only your dentist can tell you when there's serious trouble ahead. Probably he'll tell you that your gums are simply lazy —that they need more work, more stimulation to help keep them firm and strong. Many a child in grade school could tell you that often the food we eat is too soft, too well-cooked to give gums the exercise they need. Realize this— and you understand why modern dentists so frequently advise the Ipana Technique of gum massage. For Ipana is especially designed not only to clean teeth but, with massage, to help the health of your gums as well. Each time you brush your teeth, massage a little Ipana into the gums, with forefinger or brush. This arouses circulation in the gums— they tend to become stronger, firmer. Teeth are brighter —your smile sparkles with a new loveliness! * * * DOUBLE DUTY-Perfected with the aid of over 1,000 dentists, Rubberset's Double Duty Tooth Brush is especially designed to make gum massage easy and more effective. When Answering Advertisements, Please Mention February MOTION PICTURE