Motion Picture (Aug 1939-Jan 1940)

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Thes : i i other movie stars and a score of be i 1 upon to "take over" at the cost of radio stars now popular oil the air but who haven't the personal i ranee and acting ability necessary for visual entertainment. It requires more than just good radi > v lio for television — as television, like pictures, demands personality and "oomph." AS TELEVISION'S scope and needs increase there will naturally be opportunities for newcomers as well as for old-established stars. Because this medium of entertainment cannot reproduce depth and detail as the movie camera does it must depend upon close-in action and convincing acting. It cannot utilize striking sets, great mob scenes, unusual effects and lavish costume to supply glamor and offset lack of real dramatic ability. Consequently sincerity, vivacity, sparkle and personality will be at a premium. In television, players will not be carried to unearned stardom as they have been in pictures and the assembling of powerful casts will not permit a star who has outgrown his or her usefulness to stay up in the top brackets. Television will not furnish glamorous situations and backgrounds to over-sell players — as recently happened to one girl whose subsequent picture was so bad that, to quote a director from the studio that made it : "we had to make retakes before we could put it on the shelf." This will be favorable to performers such as Bette Davis and disastrous to those who are little better than clothes-horses or mannequins in exquisite surroundings. Those who have worked with television, such as directors and studio casting officials, know there is a personality "oomph" that stands out in television. They say that television will discover not only new personalities but new types of personalities. ALREADY those with hopes realize that it ■ is not a question of being a blonde or a brunette or a redhead (make-up being able to cover any color deficiency in television) but how much sparkle is in your eyes and what depth of feeling can your face express. Temporarily at least, due to the small size of the screens on home receiving sets, intimate action and close-ups will predominate in television programs — just as they do today. This will exclude those radio performers who have been found unfit for motion pictures. By the time television has advanced to the stage of using more long shots, even though that be but a matter of a few months, motion picture and legitimate stage players and stars will have filled all the important spots, leaving very little chance for those radio stars who do not photograph or act well to break in. Of course there are some air stars, such as Ameche, Benny, Cantor, Burns, Lamour, Burns and Allen, who have "visual personality." But after spending six years, and millions of dollars, trying to develop radio players for pictures the movies have been able to induce the public to accept less than a dozen. That accounts for some of the apprehension in Hollywood. Hundreds of radio performers making their living before the microphone here are as unfitted to go before the televiewer as they are to face the movie ; realize that once televisi i.i they are out. Add to this the fact that radi , that once an important television broadcast goes on the air radio programs go into discard, and that now even talk of television seriously hurts the sale of radio sets, and you \\ ill understand why this industry dreads visual broadcasts. Without a clear cut idea of how it can collect on the new it faces the complete disorganization of the old. So the movies joined hands in concentrating on no progress for television. Foolishly but fervently. During the last six months, however, there are those in the industry who have doubted the wisdom of retarding television and keeping us years behind Europe in this important development. And there are also those who realize that television will not be an enemy of motion pictures, but will serve them mightily. They feel that it will be the means by which motion pictures dominate the air and completely outrank every other medium in entertainment, education and the job of keeping the whole world within sight as well as within sound. FOREMOST among these is Eddie Cantor. Five years ago he told the writer that he was preparing for television, looking eagerly forward to the day when great shows, using more stars than anyone had ever dreamed of assembling in a single performance, would be put on film and broadcast throughout the country. Shows that would give Hollywqod greater production than it ever before knew. Eddie was not merely weaving wild dreams. He was looking directly into the future. For three years the Don Lee Television Broadcasting System has been broadcasting motion picture newsreels, shorts and cartoons. Ever}' day commercial motion pictures are sent out from New York City by television. In England and Germany cinema audiences have for months been seeing motion pictures on theatre-size television screens. Pictures sent to hundreds of theatres and thousands of homes in a single broadcast. RKO'S special television short and trailer made from the picture Gunga Din was the first contribution by any major studio to this vitally important development. Antagonistic to television, Hollywood hid its head in the sand until circumstances compelled it to sit up and take notice. Even today less than half the motion picture executives realize that television offers them the greatest opportunity of their lives. But fortunately the progressive ones press ahead. Gregg Toland, Samuel Goldwyn's ace cameraman, is planning a television short version of their next picture, and Sam has bought the rights to an invention for the securing of third dimension on film that they feel will add a great deal to the depth and quality of television pictures. HOLLYWOOD is beginning to stir itself, and stars and players are straining at the leash. They know what television means to them. They can't get into "visio" entertainment quickly enough. Some of the studios are moving forward. Others are holding back. Paramount is not only equipping its new studios for television, but has secured a controlling interest in the Dumont Television Corporation. Paramount-Dumont already has a tele[Contimied on page 88] 86