The motion picture almanac (1931)

300 The MOTION PICTURE ALMANAC 1931 FIRST NATIONAL: See Vitagraph. FOX: 932 Jersey Avenue, Northwest. LIBERTY: 916 G street, Northwest. MGM: 1009 New Jersey avenue, Northwest. PARAMOUNT: 1101 North Capitol avenue. PROGRESS. 916 G street. Northwest. RKO PATHE: 916 G street. Northwest. RKO RADIO: 92-t New Jersey avenue, Northwest. TIFFANY: See Educational. UNITED ARTISTS: 916 G street, Northwest. UNIVERSAL: 924 New Jersey avenue, Northwest. VITAGRAPH: 916 G street. Northwest. EXCHANGES IN CANADA. CALGARY, ALTA. CANADIAN EDUCATIONAL FILMS, LTD.: 212 Traders building, 405 Eighth avenue. CANADIAN UNIVERSAL: 408 East Elghth street. COLUMBIA: Traders building, third floor FAMOUS-LASKY: 320 Traders building FIRST NATIONAL: See Vitagraph. FOX: 111 First street. West. REGAL FILMS. LTD.: 303 Traders building RKO RADIO: 326 Traders building. TIFFANY: See Educational. UNITED ARTISTS: Traders building, 405 Eighth avenue. VITAGRAPH: 300 Traders building, 405 Eighth MONTREAL, QUE. CANADIAN EDUCATIONAL FILM. LTD.: 5909 Monkland avenue. CANADIAN UNIVERSAL FILMS, LTD.: 5907 Monkland avenue. CINEMATOGRAPHE FRANCO CANADIAN: University Tower building. COLUMBIA PICTURES OF CANADA. LTD.: 5975 Monkland avenue. FAMOUS LASKY FILM SERVICE, LTD.: 5899 Monkland avenue. FILM DE LUXE: 660 St. Catherine West. FIRST NATIONAL: See Vitagraph. FOX FILM CORP.: 5903 Monkland avenue REGAL FILMS, LTD.: 5905 Monkland avenue RKO RADIO: 5911 Monkland avenue. TIFFANY: See Educational. UNITED ARTISTS CORP.: 5911 Monkland avenue VITAGRAPH: 5957 Monkland avenue. A ST. JOHN, N. B. CANADIAN EDUCATIONAL: 158 Union street (Box 132). CANADIAN UNIVERSAL: 162 Union street COLUMBIA: 87 Union street. FAMOUS-LASKY FILM SERVICE: 133 Princess street. FIRST NATIONAL: See Vitagraph. FOX: 87 Union street. MARITIME (COLUMBIA): 87 Union street. REGAL FILM: 133 Pri ncess street. RKO RADIO: 27 Prince William street. TIFFANY: See Educational. UNITED ARTISTS: 162 Union street. VITAL FILMS: 29 Prince William street VITAGRAPH: 162 Union street. A TORONTO, ONT. CANADIAN EDUCATIONAL: 277 Victoria street. CANADIAN UNIVERSAL: 2^7 Victoria street. COLUMBIA: 21 Wil ton square. EXCELLENT: 6 Dundas street. FAMOUS-LASKY: 111 Bond street. FIRST NATIONAL: See Vitagraph. FOX: 287 Victoria street. GAUMONT BRITISH: 277 Victoria street. REGAL (Dist. for MGM and RKO Pathe): 277 Victoria street. TIFFANY: See Educational. UNITED ARTISTS. 277 Victoria street. VITAGRAPH: 21 Dundas street. VANCOUVER, B. C. CANADIAN EDUCATIONAL: 1218 Burrard street. CANADIAN UNIVERSAL: Exchange building. COLUMBIA: Exchange building. FAMOUS-LASKY: Exchange building. FIRST NATIONAL: See Vitagraph. FOX: 1210 Burrard street. GAUMONT BRITISH CORP. OF CANADA: See Tiffany. REGAL FILMS, LTD.: Exchange building. RKO RADIO: Exchange building. TIFFANY: See Educational. UNITED ARTISTS: Exchange building. VITAGRAPH: 1206 Burrard street. WINNIPEG, MAN. CANADIAN EDUCATIONAL: 504 Film Exchange building. CANADIAN UNIVERSAL: 502 Film Exchange building. COLUMBIA: 302 Film Exchange building. FAMOUS-LASKY: 500 Film Exchange building. FIRST NATIONAL: See Vitagraph. FOX: 400 Film Exchange building. REGAL: 303 Film Exchange building. RKO RADIO: 503 Film Exchange building. TIFFANY: See Educational. UNITED ARTISTS: 403 Film Exchange building. VITAGRAPH, LTD.: 330 Film Exchange building. Sales Percentages Basic territorial sales percentages which are used by national distributors in the U. S. remain practically unchanged despite the new developments under sound, a survey in February showed. In the case of state right distribution percentages, and those involving foreign markets, there still prevails the same condition of uncertainty which existed at sound's inception. The following chart gives in detail average keycity distribution percentages of national distributors, and a comparison with sales percentages in 1928 when sound first obtained a strong foothold on the industry's structure: Territories of 1928 Sales 1931 Sales Nat'l Distribs. Percentages Percentages Albany 1.76% 1.67% Atlanta 2.92 3.10 Boston _ 6.58 7.27 Buffalo _ 2.86 2.87 Charlotte 1.30 1.33 Chicago 6.74 6.26 Cincinnati _ 3.39 3.28 Cleveland 4.06 4.02 Dallas _ „ 3.25 3.08 Denver 1.50 1.57 Des Moines _ 1.47 1.61 Detroit 4.01 3.86 Indianapolis „. 2.50 2.46 Kansas City _ 2.33 2.73 Los Angeles 3.63 3.35 Louisville 1.21 1.79 Memphis 1.03 1.01 Milwaukee 2.23 2.27 Minneapolis 2.72 2.51 New Haven 1.88 1.90 New Orleans.... 1.71 1.37 New York City 14.53 15.49 Oklahoma City 1.45 1.52 Omaha 1.26 2.27 Philadelphia _ _ 6.33 6.01 Pittsburgh 4.11 3.89 Portland. Ore _ 1.05 1.19 St. Louis _ 2.40 2.25 Salt Lake City 1.25 1.25 San Francisco 3.23 3.11 Seattle 1.72 1.65 Washington, D. C 3.40 3.08 Totals 100.00% 100.00% This table represents the average basic sales splitup of the entire industry. The percentages were compiled by obtaining sales percentage charts from leading national distributors, and from these an average chart was obtained. The only appreciable changes were in Boston and New York territories, each of which now contribute close to one per cent more gross rentals than in 1928. The chart, aside from indicating how the various territories contribute to each dollar grossed by national companies, tells to what extent new theatre construction has hit various sectors in the past few years. Territories which now contribute lower gross rentals than three years ago, include: Albany, Cleveland, Indianapolis, Memphis, New Haven and Seattle, all of which have dropped less than one-tenth of one per cent. Denver, Detroit, Minneapolis, Pittsburgh, St. Louis and San Francisco, all off less than one-quarter of one per cent. Cincinnati, Chicago, Kansas City, Los Angeles, New Orleans, Philadelphia and Washington, which have dropped less than one-half of one per cent. Territories which now contribute more gross rentals than three years ago, include: Atlanta, up two-tenths of 1%; Boston, up seventenths of 1%; Buffalo, up .01; Charlotte, .03; Denver, .05; Des Moines, .12; Louisville, .58; Milwaukee, .04; New York City, .96; Oklahoma. .07; Omaha, .01; Portland, Ore., .14; and Salt Lake City, which remains unchanged. (Note: Foregoing percentages are all less than one per cent.) How Films Are Used in Instructional Work Table I RELATIVE FREQUENCY IN THE USE OF SUBJECT FILMS IN CONNECTION WITH CURRICULAR AND EXTRA CURRICULAR ACTIVITIES IN 517 PRIMARY AND SECONDARY SCHOOLS IN THE UNITED STATES Subjects Showing Per Cent Total Physical, Ed 3,186 7.22 Soc. Sciences 17,919 40.56 Natural Sci 11,919 26.18 English 1,826 4.13 Mathematics 230 .52 Commercial 1,721 3.89 Manual Arts 2,152 4.87 Home Economics 1,999 4.52 Professional 278 .63 General 1,017 2.30 Agriculture 758 1.72 Entertainment 949 2.15 Safety 12 .02 News Reels Ill .25 Clubs 36 .08 Thrift 1 .00 Language 72 .16 Total 44.186 100.00 Showings Per Cent Curricular Showings Per Cent — Extra Curricular — 1,035 2,979 3,094 441 48 669 721 739 167 889 185 862 6 30 27 0 0 2.34 6.75 7.00 1.00 .11 1.51 1.63 1.67 .38 2.01 .42 1.95 .01 .07 .06 .00 .00 32,294 73.09 1 1 .892 26.91 Table U RELATIVE FREQUENCY IN WHICH FILMS WERE USED FOR CURRICULAR AND EXTRA CURRICULAR PURPOSES IN PRIMARY. JUNIOR AND SENIOR HIGH SCHOOLS Subjects Showings Total Physical Erl 3,186 Social Science 17.919 Natural Science 11,919 English 1,826 Mathematics 230 Commercial 1,721 Manual Arts 2,152 Home Economics 1,999 Professional 278 General 1,017 Agriculture 758 Entertainment 949 Safety 12 News Reels Ill Clubs 36 Thrift 1 Language 72 Total 44,186 Per Cent Showings Per Cent unior High Showings Per Cent Senior High— 1.363 3,551 4,336 734 64 805 894 930 131 177 583 501 2 45 19 0 57 3.08 8.04 9.81 1.66 .14 1.82 2.02. 2.10 .30 .40 1.32 1.13 .00 .10 .04 .00 .13 17,964 40.65 12,030 27.23 14.192 32.12