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IX Locations Page 3*
The treatment of bedrooms must be governed by good taste and delicacy,
X National feelings
(1) The use of t he flag shall be consistently respectful*
(2) The history, institutions, prominent people and citizenry of other nations shall be represented fairly,.
XI Titles
Salacious, indecent, or obscene titles shall not be used*
XII Repellent Subjects,
The following subjects must be treated within the careful limits of good taste:
Cl) Actual hangings or electrocutions as legal punishments for crime*
(2) Third Degree methods,
(3) Brutality and possible gruesomeness,
(4) Branding of people or animals,
(5) Apparent cruelty to children or animals*
. (6) The sale, of women, or a woman selling her virtue* (7) Surgical operations,
AN ADVERTISING CODE To reflect the High Quality of Motion Pictures Adopted by the
MOTION PICTURE PRODUCERS AND DISTRIBUTORS OF ANERICA INCORPORATED*
The provisions of the Code shall apply to press books, newspaper advorT tising, trailers, outdoor display, novelty distribution, and all forms of motion picture exploitation, 77e urge all motion picture th^ttre advertisers, whether affiliated with the undersigned or not, to adhere to these principles:
(1) We subscribe to the Code of Business "Ethics of the International Advertising Association, based on '♦truth , honesty and integrity
(2) Good taste shall be the guiding rule of motion picture advertising.
(3) Illustrations and text in advertising shall faithfully represent the pictures themselves,
(4) No false or misleading statements shall be used directly, or implied kv type arrangements or by distorted quotations,
£ (5) No text illustration shall ridicule or tend to ridicule any religion or religious faith; no illustration of a character 'in clerical garb shall be shown in any but a respectful manner.
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