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Live Your Romances!
Keep That Schoolgirl Complexion!
In Paris, too,
It's now Palmolive
Today in France, home of cosmetics, Palmolive is one of the two largest selling toilet soaps, having supplanted French soaps by the score. French women, the most sophisticated of all women in beauty culture, by the thousands have discarded French soaps and adopted safe and gentle Palmolive.
Retuil Price
|C_ Palmnlivi Soap ii untniichtd by human hands until ynu break the wrapper it i\ never told unwrapptd
^^T^EAUTY, Charm, Youth may not be ■L) the fundamentals of Romance, but they help. Few readers of a "best seller" picture the heroine more than partially unpossessed, at least, of those attributes.
To live one's romances today, one stays young as long as she can, makes herself as naturally attractive as she can and trusts the rest to her womanly intelligence. Under modern rules in skin care, thousands of women have gone an amazingly long way in that direction.
Those rules, say experts, start with cleansing the skin regularly of beauty-imperiling accumulations; which means the use of soap and water The secret is that only a true complexion soap should be used on the face.
Do this night and morning So, largely on expert advice, more and more thousands of women turn to the balmy lather of Palmolive, used this way:
PAMOLIVE RADIO HOUR
10 to II p.m., eastern time; 9 to WEAF and 28 stations associated
Wash your face gently with soothing Palmolive Soap, massaging the lather softly into the skin. Rinse thoroughly, first with warm water, then with cold.
If your skin is inclined to be dry, apply a touch of good cold cream — that is all. Do this regularly, and particularly in the evening.
Use powder and rouge if you wish. But never leave them on over night. They clog the pores, often enlarge them. Blackheads and disfigurements often follow. They must be washed away.
Avoid this mistake
Do not use ordinary soaps in the treatment given above. Do not think any green soap, or one represented as of olive and palm oils, is the same as Palmolive.
And it costs but 10c the cake! So little that millions let it do for their bodies what it does for their faces. Obtain a cake— then note the difference one week makes. The Palmolive-Peet Co , Chicago, 111.
Broadcast every Friday night — from
10 p. m., central time over station
with National Broadcasting Company.
KEEP THAT SCHOOLGIRL COMPLEXION