Motion Picture Classic (Jul-Dec 1928)

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Directors say: woman's most alluring charm" Mary Astor— First National. "Nothing is more important to a girl than lovely skin. A screen star especially must have rarely exquisite 'studio skin.' I take the greatest care of mine— I always use Lux Toilet Soap for it keeps my skin so beautifully smooth that the close-up is no ordeal." Merna KennedyUnited Artists. "My Hkin is wonderfully smooth after Lux Toilet Soap!" Bebe Daniels — Paramount. "It is a great help in keeping the skin lovely." Billie Dove— First National. "I find Lux Toilet Soapdelightfully refreshing." May McAvoy— Warner Bros. "I always use Lux Toilet Soap — a lovely soap. JoanCrawford— Metro Goldwyn-Mayer. "It keeps my skin fresh and smooth." LUX Toilet SOAP Luxury hitherto found only in French Soap at ^oc or $i.ooa cake, now m^ 67