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Concerning fair, w^hite hands
and how to keep them fair and white
I
IOVELY hands that speak J a welcome . . . hands that express your every mood, now eloquent, now listening, now tender, now gay! Do you ever wonder how you can keep them soft and smooth when they are busy all day? Don't be discouraged. You can!
You may have thought that you must use rough-and-ready kitchen soap for your household tasks in order to keep things shining and spotless. Yet you know that strong soap burns the skin, parches it into tiny lines and roughens its smooth texture so that lotions can't repair the damage.
Ivory — whenever hands touch soap
May we suggest that if you use Ivory whenever you use soap, your house
Hands that reach up in tenderness can be as soft and cool as moonflowers . . . i{ they guard their youth by using a kind soap in all their working hours!
and everything in' it will shine and sparkle, and your hands will be protected—^\\ at the same time.?
Ivory will cleanse everything a stronger soap can cleanse — and much more pleasantly and safely. Ivory makes silver and china shine. Its pure, bland suds safely removes tiny finger marks from creamy woodwork or washes cheerful housedresses to smiling clean
liness. And it never leaves a "laundry-soap" odor behind. But even more important — Ivory helps your hands stay smooth and white. For after all, when you use Ivory for any soap-and-warer task, you are merely giving your hands a bath with as pure and fine a toilet soap as you can buy . . . Ivory's purity protects sensitive complexions and the skin of tiny babies . . . and if you wish, it can keep your hands lovely — to say the pleasant things that fair white hands can say so well.
PROCTER & GAMBLE
Free: A little book on charm. What kind of care for different complexions? For hands? For hair, for figures? Send a post card for On the Art of Being Charming to Winifred S. Carter, Dept. 43-K, Box 1801, Cincinnati, O.
IVORY SOAP
Kind to everything it touches • 99 ''Vioo 7o Pure • "It floats"
Hands that set a charming tea table should themselves be ready for the occasion. They will be — if they use gentle, pure Ivory.
Quick, dextrous hands which keep a home bright also keep their own charm — if, when they use soap, they touch only Ivory.