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Will It fade ? \Vill it shrink ?
Let the salesTvoman in the smart shcp tell you Tvhy this care is safe
Whenever you buy anything especially delicate or costly — a piece of cobwebby lingerie, or a gay, fine sweater — ask the saleswoman how to wash it.
The two important precautions she will advise are these: "Use lukewarm water" and "Use Ivory Soap." (Among thousands of salespeople and buyers in leading shops of 30 cities, unprejudiced inquiry reveals that Ivory is outstandingly first choice by far as the safest soap for silks and woolens.)
Let several examples of actual recommendations given recently to customers in hundreds of the finest and largest
stores of the country tell you why salespeople everywhere advise Ivory:
Their own words
For silk underwear: "Use Ivory Flakes. It is very mUd and won't fade the garment. Unfortunately some other soaps cut and rot silk in time." {Chicago — a leading department store)
For printed frocks: "Ivory is the purest soap you can buy and if I were you, I shouldn't take a chance with anything else." {Boston)
For fragile sweaters:" Ivory is so mild it cannot harm fabrics." {New York)
Naturally a soap that is used to] tiny baV)ies in leading hospitals i: safe for fine silks and woolens unless a fabric will run or shrink ii water alone, salespeople say witi fidence, "You can wash it safel>|
*''"^" PROCTER & GA
FREE ! A little book "Thist Treasures— their selection and car swers such questions as: Can it be ■n Will it shrink? Will it fade? How whiten yellowed silk and wool? Simp, a post card to Winifred S. Carte^ VU-29, P. O. Box 1801, Cincinnati,
Among salespeople in the finest stores of 30 leading cities, Ivory is »verwhelmingly first choice as the safest soap for fine silks and woolens.
IVORY
99 ■•Vice % PURE
C 1929 P & G Co
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