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racmg the
cruekst test a skin can meet
How WELL they know that the skin must be kept rarely smooth — the lovely girls whose beauty stirs a million hearts every time they appear on the screen!
For there is something about lovely skin that sends a ripple of emotion through every heart. And for the screen star, skin as smooth as a flower-petal is a prime necessity.
The huge new incandescent "sunspot" lights pour down on a star's
9 out of lO screen stars use Lux Toilet Soap
face and shoulders and arms when a close-up is being taken, and film more highly sensitized than ever would inevitably register every tiniest flaw in the skin texture.
Consequently, of the 451 important actresses in Hollywood, including all stars, 442 depend on Lux Toilet Soap to guard their skin. The
I'hoto by t. Fryer, Hollywood
Louise Fazenda, Warner Brothers' star, in the Hollywood bathroom which sets off her charm so well. " 1 used to use the fine French soaps but now I find that Lux Toilet Soap gives the same beautiful smoothness to my skin. I am devoted to it."
next time you see your favorite screen star in a close-up, remember that 9 out of 10 screen stars keep their skin captivatingly smooth with this delightful soap. It is made by the famous French method.
And all the great film studios have made it the official soap for all dressing rooms.
If you haven't discovered for yourself how wonderfully smooth this white, daintily fragrant soap keeps your skin, try it today. Use it for the bath and the shampoo. It lathers so generously, even in hard water!
Evelyn Brent, popular Paramount star, says: "A star must have a smooth skin. Lux Toilet Soap is so very pleasing and soothing."
Soap
Luxury such as you have found only in French soaps at 50^ and 31-00 the cake— now
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