Motion Picture Classic (Jan-Jun 1929)

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I The oiif function of a df^nlifrire is to clean the teeth. No dentifrice can cure [lyorrhea; no (lentifri<:e can correct an acid condition of the Haliva. Any (; I a i m that any dentifrice can do them is mi itleading. his penetrating foam Cleans Teeth Better ScientLst discovers that Colgate's has lower "surface-tension'. . . hence greater potter to cleanse tiny crevices where decay starts. TOO'I'H decay hegiiis, says imxiern dental science, in the liny crevices where no t(»othbrush can reach and where food parlich^s and mucin deposits collect. Ordinar) toothpastes fail to •'el down into these hardto-clean places. Hence, the real test of a toothpaste's power to clean is its ahilily to penetrate deep into these tiny crevices. A scientist recently made a remarkable discovery. He found that Colgate's has a g;reater penetrating power* than any of the leading dentifrices on the market today. When brushed, Colgate's breaks into an active, sparkling foarn. This foam possesses a remarkable property (low "surfacetension") which enables it lo get deep down into every minute pit and fissure. There it softens and dislodges the impurities, sweeping them away in a detergent wave. In this foam is carried a fine chalk powder. . . a polishing material prescribed by dentists ... which polishes the enamel safcU, brilliantly. Think what this means to )ou . . . by using Colgate's you can clean your teeth thoroughly, scientifically, exactly as Nour dentist would have you clean them . . . restoring the natural loveliness of teeth and gums. If you have never used (Colgate's you will be surprised and delightefl with its wonderful cleansing action. Mail the «"oupoii below for a generous trial tube and an interesting b(*oklcl on the care of the teeth and mouth. *Hou Colgate's Cleans H'hcre The Toolhhrush Cannot Reach (;rrull> mugnilit-il piclurr of liny tuolb crcvirr. Nott* hciw ordinary, nlugKixh loolh|>a»lr (having high "Hurfiire-li-n•ion") fail" lo |>.-nrtrail <1 •• 1 p down whrrt' flrray mov ntarl. Thia iliugrain Ithow^ bow i^olgale^B acli^r foam (having low "iiurfocc-lenBion") |» <• u « I r u t f 8 «l e e p down into the crevif4-. rleunHlng where Ihe l<i<»tbhriiKh eonnol reach. COLGATK, IJepl. n-2S32. 595 Kiflh Avenue, ^ew York, N. Y. C "D P "C Pleaae Mod a free lube of Colgule'n Kihhon Ilenlal Cream, wUh C XV J-i J-( booklet " How to Keep T«elb and Mouth Healthy ." ISame. * «-— • i71