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Every detail of my appearance, especially my hair, is so important in every role I assume, that I cannot afford to take chances. That is why I always insist upon a Frederics VitaTonic Permanent Wave. I know it will be exactly as I wish it — soft, natural and lustrous.
Wide, Natural Waves Win Admiration
Many people think that the lovely waves of Rencc Adorcc's hair arc natural. This charming Mctro-Goldvvyn-Maycr star, explains, however, that the naturalness of her soft, lustrous, flowing waves depends wholly upon the New Frederics Vita -Tonic Method or permanent waving.
There is one sure way of getting this same natural effect in wide, silky waves. When having your hair permanently waved, look for the name ''Frederics Vita-Tontc' ' which is always imprinted on the wrapper used on each tress of hair.
Those shops which excel in their work have trained Frederics opera
ihii mark of qitatily will he found on all Frederici liroduclt Look for il every time It is ynur guarantee 0/ satis/action.
tors whose skill in permanent waving is unsurpassed.
Send for the booklet, ""The Glorious Gift of Lovely Hair" which tells how to care for your wave, and a generous free introductory tube of the new Frederics Hair Trane Cream, for keeping your wave orderly. Merely fill in and send the coupon.
■^ E FREDERICS. Inc
'^ 235-247 Easr 45th Street, Dcpt.36
A New York City
A
A Please send me Free -the booklet "The
'^ Glorious Gift ot Lovciv Hair , also a free introductory tube of the new Fredcries Hair Trane
V Cream
V Name
AdJrtis
Ctty.
. State
^fttDEMCS y-r^r^^^^^
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