Motion Picture Classic (Jan-Jun 1929)

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THE PRIMSET SALES CO.. Dept. 2. 16S8 Broadway, New York Complete Outfit, Develops Bust LiUe Magic f Tliouaands -.f women, diirjiijr tin p;ist 17 v.'itrH. hav«; found new happinesw with ihe wonderful discovery of Mile. Koppel the famous Paris beauty culturiMt. GROWOINA for bust. neck, arms or face development. (;uurun(eed liarmU-sH. and t-a-^y to ipi,lv.Wond<'rful results pi pplv i. i san.lhA nf written teHtim.miala. I'nct \^ pi *;i.uu. Sent in sealed plain wrapper, O-'Nfc^ ^ J l*Vi"' to MLLE. SOPHIE KOPPEL N^^^^v^ii?/: So..e 4;i2. I..U .Si. Nicholas Ave.. N.Y.C, .Z^»«^^ ,,v* *__ HFUU Seducing Their Salaries ( Continued from page jj) Sha 1 von! Art" you nfr>'inin, rr»h'irr'].tnrd in cnm1 pany <.f t ho other 8(--x.' Slop h^tni: »/t,i of Htranwrs. ("on.iioT lht> tcrrihli'/'tir of your HupLTiory. Be cheerful and confident of your future! Your l.iult;* easily f.vt-roonu m<» you run onjov <if< to the fullest. Send 2Sc for ttiis amazing book. RICHARD BLACKSTONE, B-836 FLATIRON BLDC, NEW YORK bc" in Our a fresh finger-wave for that night's dinnerdancc." Sweetly the vapors greet you at the door as you enter Gerly's Perfume Shop where a star has entered, only to exit with a perfume blended to express her personality. "For Claire Windsor," said mademoiselle, "we created one called 'Amours de Clairette.' It was inexpressibly delicate, springlike. But for .^licc White we concocted a more exotic perfume, and called it ' Idol of the Day.' Bessie Love's perfume has a dainty, exquisite odor. It proved so popular that she gave her permission to let us retail it under the name of ' B-Love.' " Merna Kennedy of "The Circus" has an exclusive perfume, created by Gerly, in which, of course, there is not a trace of the pungent odor of the big top. A flippant, audacious scent named "Audrey" has been distilled for Audrey Ferris. Mrs. Don AIvarado wafts here and there in the delicious fragrance of "Joi de CcBur," in which her little heart-child Joy is immortalized. And Kathryn McGuire's golden blondencss is accentuated by "Zephyr d'Or." Chemistry and Character WE have difficulty, sometimes,' moaned mademoiselle, softly, catching the personality of the star, chemist goes out and studies the characteristics of the actress and returns to blend the perfume. But, alas, when it is done, the star has other ideas of her personality and cannot recognize herself in the perfume. Then we re-blcnd it until it entirely pleases." You can imagine how sad it all is. Imagine a star with a rose aura being suddenly confronted with a perfume designed for a green exhalation. The butcher, the baker, the cabinetmaker. Look at Barker Brothers, the furniture establishment. And while you're looking, I'll just take a wee bit of a nip. They have two "setting-rooms," twenty by forty and fifteen by eighteen, and when Charles Farrell comes in and asks them to furnish his new Toluca Lake house, what do they do but rush out to his house, measure the floor, mark well the windows and the fireplace, and duplicate exactly his living-room in one of their setting-rooms. Then they dash to the divan department and rustle up a divan. They choose chairs and tables and knicknacks. Hang pictures on the walls and drapes at the windows. Install a fake fireplace in the same position as his is at his new home and in two days Charlie can have a preview of his new living-room. "We have done that for Rod LaRocque and V'ilma Banky," said the affable Mr. Evans. "They furnished their home in Georgian. Charles Farrell chose the Norman style. And we helped Marie Prevost, Camilla Horn, the Richard .'\rlens and many others, by visualizing their future rooms in our setting-rooms." Just Like Just Folks II, those wily Hollywood shopkeepers. They know just the amount of courtc o ous, suave attention to give the darlings of the cinema. "We believe in treating them as 'just folks,'" says R. C. Markley, vice-president of Robertson Company, Hollywood's first department store. "Don't make them feel as if they are singled out for special attention. Our salespeople are instructed not to whisper and nudge each other when, for instance, Estelle Taylor enters the store. "Some of our picture patrons have grown very friendly to us. I '11 wager to say that we were among the first that Herb Rawlinson 'phoned when he became a proud papa. And Mrs. Widdle of our credit department is a sort of sister confessor to a number of the stars. They'll come rushing in and say, ' Now, Mrs. Widdle, do you think I can afford to do this or that? ' She will consider for a moment and give them a definite yes or no. "We never force them to buy beyond their means, and our terms are strictly thirty days — or cash, in some instances. They respect us for our rule and feel that we are doing all we can to protect them. "Special service? Yes, we send large sc^lections of this and that to the player's homes or to the studios and let them take their choice, if they arc too busy to come to the store." And that's what I. Miller, the boot shop, docs; and I. Magnin, frock and gown shop, too. William Stromberg, the jeweler, has a better trick. He sends flowers on certain picture patrons' birthdays. And they come in and order rings and bracelets of special design, and ten-and-a-half carat diamonds on slender hoops. At Christmas tinie an unobtrusive gift from Stromberg, the jeweler, finds its way to certain of the picture residences, and that reminds the star that Bill does create handsome bracelets and whatnot, and why not drop. in soon and look over his stock? Youth While You Wait Ar Fry's Shoe Shop a star may walk in with a pink frock and white slippers and, half an hour later, walk out shod to match her dress. They dye your shoes or stockings while you wait. In Max Factor's gilt and pastel make-up salon there is dye, too, and years are added while you wait. Or else they are taken oft" by skilful make-up. A make-up specialist de luxe, this Factor, has a special suite where stars are assisted in preparing for their next picture. Here Indians are created with bolemania and heavy lining, and forty-year-old juveniles are sheared of years. A place to suit Ponce de Leon. Recently a new department was created where Hollywood and Los Angeles society women come to be anointed and prepared for an important dinner or dance. A very fairyland of a place. Max Factor's, with powders and pomades and scents in a glittering golden salon. Service de luxe to bait the picture dollars. And, lud, how we love it! Won't Women Leave Us Alone? {Continued sters who would have died before they would have let their neighbors see them in a wrapper but who poured out their yearnings for love to the beautiful boy who had made their hearts beat more swiftly by his screen kisses. Women wrote him, telephoned him at all hours with hysterical words of love. \'oung girls ran away from home, made their way West and forced themselves into Wallace Reid's very house, very bedroom. from page 31) "An indictment of the American husband"— perhaps the critic's words are true. Perhaps the experience of the great movie lovers proves that American women must be wooed by proxy because their own men have no time for soft glances, whispered words, and long kisses. Perhaps the American husband is glad enough to turn his lovemaking over to a high-priced screen star to do for him. 94