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Its Bubbles wash Impurities from
Between the Teeth
Colgate*s not only polishes the smooth outer surfaces . . . but also washes out the tiny crevices where ordinary brushing cant reach. Thus, it cleans teeth completely.
MERE surface polishing of teeth is only ha// cleansing. Danger lurks in the spaces between teeth; in the tiny fissures where food particles collect and where decay may begin.
Colgate's cleanses these hard-to-reach places. Its bubbling, sparkling foam penetrates the crevices; softens the deposits and flushes them away in a hygienic wave of complete cleanliness.
This Colgate foam is unique. Scientific tests prove that it has the highest penetrating power of any of the leading toothpastes. Its washing action is amazingly thorough. After brushing with Colgate's, your mouth /iee/j clean . . . because it :j clean . . . as no other toothpaste can clean.
Colgate's polishes teeth brilliantly . . . using the soft, chalk powder which all dentists use for this purpose. But any good toothpaste will polish the teeth. Colgate's, in addition to polishing, gives the extra protection of a thorough washing action which makes the cleansing operation complete.
Superiority in cleansing and economy have made Colgate's the most popular toothpaste on earth . . . used by more people and recommended by more dentists than anv other dentifrice made.
Colgate's Ribbon Dental Cream is the Largest Selling Toothpaste in the World
// you prefer powder, ask for Colgate's Dental Powder. It has the same superior cleansing power as the cream.
How Colgate's Cleans Crevices VN'here Tooth Decay May Start
DIaarara showina tiny space* between teeth. NoU how ordinary, abin^ah toothpaste (hsTing high " sorface-ten•ion") fails to penetrate deep down where the eaoses of decay may lark.
This diagram showa howCoIgate's active foam (having low "sorf ace-tension") penetrates deep down into the crevices, cleansing them completely where the toothbrush cannot reach.
■P"P"C"C COLGATE. Dept. M.633. P. O. Box 575, Grand Central Post r M\E2»Cf Office. N. Y, C. Please send a free lube of Colnie'i Ribbon
Dental Cream, with booklet "How to Keep Teeth and Mouth
Healthy,"
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