Motion Picture Classic (Jul-Dec 1930)

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The complete guide-book If you've been a tourist in foreign lands, you've probably come to have a high regard for one or another of the standard guide-books. Surrounded by strange scenes, strange names, and with your time limited, you have turned with relief to any volume which tells you on good authority where to go and what to do. Consider your ordinary shopping tours in the same light. Without an up-to-date guide-book of merchandise appearing within the pages of this magazine, your most casual trip to the stores would be more or less like a ramble in foreign countries. We're speaking of the advertisements, of course. If it weren't for the advertisements you would be a stranger in the market, surrounded by strange names, strange brands. Buying would be guessing, unless you tested every article you wanted before you bought it. As it is, you can make up your shopping list in a few minutes, and buy with confidence instead of suspicion — knowing what you're getting — knowing that consistently advertised goods must maintain standard quality. Take full advantage of the great guide-book of this modern age . . . read the advertisements every day