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Getting
H
e r o e s
Among Things, Appeal
seemed toilette water.
I'm going out and spit a ^urve in the wind.
William Stromberg in the Warner Building, with persuasive manners and enameled wrist watches. Souchet-Shafer, with softvoiced salesmen, blackinustached. Sidney, Ltd., with bright cravats and scarves. Garwood's, Garcia's, Schwab's. Otto, the Tailor, Schmidt, the ditto. Gerly's, Max Factor's, the Harper Beauty Method, Weaver-Jackson's, Sayde Nathan's, even Jim's, the femme's favorite barber — strongholds of women —
In front of the model Hollywood hero, above, are a few of Max Factor's beauty aids for men
going male, theirsacred precincts invaded by beautvnng men.
It's enough to drive us women to snuff.
What is the masculine world coming to.?
Clothes "Make" The Woman
I ^HE sexual revolution," commence I Messrs. James Thruber and E. B. White, who wrote "Is Sex Necessary.?" or "Why You Feel the Way You Do," clearing their throats, "began with Man's discovery that he was not attractive to Woman, as such. The lion had his mane, the peacock his gorgeous plumage, but Man found himself in a dark three-button sack suit."
Which might explain this wholesale hegira of Hollywood heroes into fashion lanes. Woman, we shall say, tittering, represents Audience. Audience represents Box Office. Box Office — and isn't this fun.' — represents Success. Therefore the film boys have become microphone mannequins to please their feminine followers. They plume themselves in llama wool and poplin to agitate Woman. And Woman sits down, bites at a pencil, and prints out a fan letter. At least that's one alibi. And it's as good as another. Fashion-conscious, that's what the cinema cavaliers are. From Otto, the Tailor, comes the information that Conrad Nagel and Edmund Lowe are practically Hollywood's most fastidious dressers, with Eugene Pallette, the Sergeant Heath of S. S. Van Dine pictures, the most particular; that Rod LaRocque has thirty thousand dollars' worth of clothes; that the average actor should have not less than seven suits; that Eddie Sutherland and Victor Schertzinger are the best-dressed directors in town; that Bill Haines likes blue and white striped dressing-gowns; and that Richard Barthelmess is growing increasingly fastidious about clothes.
William Stromberg whispers that Ted Lewis started a run on collapsible watches and he couldn't keep any in stock with {Continued on page g8)
Above, Regis Toomey implores Phillips Holmes to get confidential and tell him who his tailor is. And that movie marine, ssdlor and gangster, , Edmund Lowe, left, is Hollywood 's most fastidious dresser