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Th e Way to be
As revealed to KATHERI
EVKRY normal girl captivating," says Lila Lee, the girl whose dark fascination has made her an adored favorite on the screen. "And every girl can be if only she will keep her skin always lovely.
"For smooth, soft skin has an irresistible charm — a charm which every screen star, certainly, knows she must have.
"Hollywood directors discovered long ago that only with ravishingly beautiful skin can a girl win her way into the
ALBERT
public's heart, and hold her popularity.
"When you face the glare of the great close-up lights, you know that even the tiniest flaw in the skin is fatal! So you see why smooth, fine-textured skin is especially important to a star!
" .\ few years ago some of us began using Lux Toilet Soap and now 'most all
of us do— and are delighted with it!
"Its lather is so quick and gentle, and it keeps the skin smoothly clear — with that soft, glowing look that is so tempting.
"Naturally, my advice to the girl who wants to be winning is take regular, iyiteUigent care of your skin!"
Hollywood — Broadway — European Stars— use Lux Toilet Soap
Of the 521 important actresses in Hollywood, including all stars, 511 are devoted to Lux Toilet Soap. All the great film studios have made it the official soap for their dressing rooms!
The lovely Broadway stage stars, too, have discovered that Lux Toilet Soap gives their skin just the gentle care that is required to keep it exquisite.
.And now the European stars are using this fragrant white soap! You, too, will want to try it. Order several cakes— today.
Cnoiu by L is enn S. Ball. Hollrwaod
.•\iLEEN Princle, the star whose loveliness wins hearts by the thousand, says: "Smooth, exquisite skin is a screen star's most priceless possession ! Make-up is of little help under the great close-up lights. Her skin must be genuinely lovely! Lux Toilet Soap keeps mine petal-smooth."
Laura La Plante, lovely Universal star, is one of the alluring star who depend on this fragrant white soap for complexion beauty: "Like those very expensive French soaps, it gives my skin a marvelous softness.'
Lux To i 1 e t Soap