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You need this Penetrating Dentifrice
... to give your teeth the kind of cleansing dentists recommend
Surface polishing only half cleans. Colgate's does more — it washes away decaying particles.
QURFACE polishing gives good^ looking teeth. It keeps them white and attractive. Almost any toothpaste will scrub the tooth surface.
But Colgate's is different! It not only polishes teeth — it also ui-ashes them perfectly, flooding out the deca)ing particles from bet'Uijeen the teeth and in the tiny crevices.
The extra action is due to the Colgate formula, which includes an ingredient that breaks into a sparkling foam. This foam bathes the teeth with active penetrating bubbles.
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Colgate's is most econoini* cal — the 25o tube contains more toothpaste, by volume, than any other nationally advertised brand priced at a quarter.
This lively foam goes where the ordinary sluggish toothpaste can't— into tiny fissures and spaces between the teeth.
Thus Colgate's does two things at one time— ( I ) its soft chalk polishes brilliantly (2) its penetrating foam loosens and washes away dangerous decaying particles.
Why be satisfied with a mere polishing dentifrice? By using Colgate's you not only maintain attractive white teeth, but you also piOtect the crevices by flooding out the embedded impurities.
This double action has made' Colgate's the world's favorite dentifrice — used by more people, recommended by more dentists.
If you have not become acquainted with the superiority of Colgate's, mail coupon for free trial tube of Colgate's Ribbon Dental Cream and interesting booklet on the care of the teeth and mouth.
Colgate 's comes in powder form for those who prefer it. Ask for Colgate's Dental Powder.
FREE COLGATE, Dept. M-635, I' O. Box 507, Griiiul Cfiitral Post Office, New York. Please send a trial tube of Colgate's Ribbon Dental Cream, \\itli booklet "How to Keep Teeth and Month Healthy."
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Address..
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