Motion Picture Classic (Jul-Dec 1930)

Ctslumts fnm Kajkil & Kaskti Dunial> New summer freedom with this lighter, cooler sanitary protection Kotex stays light, cool and delicate for hours ... it deodorizes . . . fits perfectly . . . thus giving unique summer comfort. Who's Glorified Now? (Continued from page 27) certain attributes, and the greatest of these is common sense. There is no longer a reigning "beautiful-but-dumb" type. In this day, a purely facial beauty will be crowded out for a less beautiful, but more clever girl. A dumb girl, no matter how beautiful, cannot compete with the personality girl whose cleverness and good sense shine through her pretty face. "Mind, I do not mean intelligent women. Booky women. Overly educated women. Brains, in large doses, have always been an enemy to a woman's face. They have a tendency to rob woman of her greatest charm, femininity. But good common sense, of the variety of knowing enough to come in out of the rain, enhances the loveliness of any woman. "Humor, too, is an important attribute. .\ sense of it lightens a woman's face, gives her a pleasant expression, vivifies the look around her eyes and mouth. Hollywood's Best Example PERHAPS you think my requirements are too rigid? A girl who embodied all these virtues would be .a sensation? But that is where you are wrong. For instance, the most perfect type of American beauty I have encountered in Hollywood is Sally Eilers — and to date she is not world-famous, though I cannot understand why she is not a picture star. This girl has everything in modern beauty requirements. On one occasion I saw her in a group with several other famous Hollywood beauties, and she stood out from the others like a searchlight. "Hers is typically a modern, practical beauty. She looks equally well in ridingbreeches and evening clothes. She can be separated from her powder puff for more than ten minutes and still retain a welluroomed look. Her hair is medium-auburn. Her skin is becomingly sun-tanned. There is something shining about this girl, in the sparkle of her eyes and the flash of her teeth. And she is ideally in proportion. That is the great trouble with so many Hollywood beauties. Their heads do not fit their bodies. "One other phase which I believe is important is that beauty to-day is not isolated —not unique. Our day has produced no outstanding type of beauty, or beauties, like Lillian Russell and Maxine Elliott, who waged a war of supremacy for years. Individuality is the present keynote of looks. Nearly All Can Have Them PRACTICALLY every woman, who gives herself a fair amount of care and watches her calories, has her quota of fair looks. Practical prettiness becomes more noticeable every day. It is to be found among girls who serve you in cafes. Among stenographers, store clerks. Nice-looking women are in demand in every walk of life. Prettiness is being put into circulation!" Naturally any discussion like this was bound, sooner or later, to get around to a comparison of Hollywood vs. Broadway beauties, and even the great Ziegfeld had to give it a moment or two of deliberation. "The featured women, the stars of Hollywood, are more beautiful than Broadway women in the same scale of the profession;" he said at last, "but the average beauty, the beauty you see on the streets, the extra girls, the chorus girls cannot compare in any way with their Broadway sisters. " I should hate very much to try to produce a 'Follies' from local candidates. There is a noticeable lack of distinction among the girls and their forms are not so pretty as they should be. I believe it is because, in spite of every opportunity, the California girls do not exercise sufficiently. " No, give me the Broadway girl for a show girl every time!" MODERN living demands so much of us ! Freedom and perfea poise . . . every day of every month . . . for sports or business or some other interest. This constant aaivity would be very difficult, particularly in summer, without the wonderful comfort provided by Kotex. Kotex . . . with its light, cool construction ... its careful shaping . . . its safe deodorizing ... its easy disposability . . . has ended forever many disquieting mental and physical handicaps. Used in hospitals Many of the unusual comforts of Kotex are due to its unusual filler, Cellucotton (not cotton) absorbent wadding. This material is used by 85% of America's leading hospitals because of its comfort, absorbency and hygienic safety. Cellucotton absorbs five times as much as an equal weight of cotton, or any cotton material. This means your Kotex pad can be five times lighter than ordinary pads, yet have the same absorbency. Kotex deodorizes ... so very important in summer. The corners are rounded and tapered to eliminate awkward lines. You dispose of Kotex like tissue. Kotex Company, Chicago, 111. piiiiiiiiuiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ I IN HOSPITALS I 3 85* of our Icadins hospitals use the very 8 i same absorbent of which Kotex is made. y = 2 K.Otex is soft , , , not a deceptive soft y I ness that soon packs into chafing hard y 3 ness. But a delicate, fleecy softness that | 1 lasts for hours. g I 5 Safe, secure . . . keeps your mind at | 1 ease. y 1 4 Deodorizes . . , safely, thoroughly, by | E a special process. 1 5 Disposable, instandy, completely. 1 5 Regular Kotex— 45c for 12 1 1 Kotex Super-Size— 65c for 12 1 I Also regular size singly in vending cabinets i p through West Disinfecting Co. g I Ask to see the KOTEX BELT and I 1 KOTEX SANITARY APRON at any I mudrug, dry goods or department store. I K O T e X The New Sanitary Pad which deodorizes 95