Motion Picture Classic (Jul-Dec 1930)

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The usual things IT IS DIFFICULT to imagine the world today without some of the things that make our living in it so pleasant and comfortable. How naturally we lift the telephone receiver, step into an automobile, and look for the news of the world in the newspaper and magazine— every day of our lives. Another of these usual, invaluable things, accepted as part of the routine of existence, is the guidance given by the advertisements in supplying our wants from day to day. We read them. They help us to save time and money. And our lives go on — more easily and more fully. The advertisements suggest ways in which we can get things we want with the greatest possible satisfaction to ourselves. They tell us of new conveniences and comforts of which we would not otherwise have known. They help us to get down-to-the-dollar satisfaction. They assure us of proved values. Advertisements are among' the necessities today . . . read them regularly 108 R. H. OONN£LLEY 5 SONS CO., CHICAGO