Motion Picture Classic (Jul-Dec 1930)

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STRAIGHT FROM THE SHOULDER!! "Reach fo|^^ Lucky instead" ► Be moderate — be moderate in all things, even in smoking. Avoid that future shadow* by avoiding overindulgence, if you vfould maintain that modern, ever-youthful figure. "Reach for a Lucky instead." lucky Strike, the finest Cigarette you ever smoked, made of the finest tobacco — The Cream of the Crop — "IT'S TOASTED." Lucky Strike has an extra, secret heating process. Everyone knows that heat purifies and so 20,679 physicians say that Luckies are less irritating to your throat. CiVHi. T>N Amcfxar Tolwcto Co. HinurMtui 66 It's toasted Your Throat Protection — against irritation — against cough. *We do not say smoking Luckies reduces flesh. We do say when tempted to over-indulge, "Reach for a Lucky instead.' /^L'G I:: 1230