Motion Picture Classic (Jul-Dec 1930)

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How to be E ASCINATING as told to KATHERINE ALBERT by " TT^OR the girl who wants to be charniJ7 ing) one thing is essential," says Anita Page, the girl whose blonde lo\ eliness has won her universal devotion on the screen. "It^s smooth skin! "No matter how lovely your figure — your eyes — your hair — you can't have that compelling something unless your skin is softly clear and glowing. And if it is, you're sure to be attractive! "Screen stars, you know, have to keep their skin silky smooth and fine-textured Kav Johnson, G. M. star, has a skin of delicate beauty. "It leaves my skin so smooth," she says. Bessie Love, M. G. M.'s beloved blonde star, is one ot the 5 1 1 important Hollywood actresses who are ilevoted to Lux Toilet Soap. "To the screen star lovely skin is very important," she says. "That's why I am so delighted with Lux Toilet Soap. It does leave my skin so smooth and soft." 78 ever\ minute. Motion picture directors found out long ago that without lovely skin no girl can hope to win and hold the hearts of millions. The glaring closeup lights reveal even the tiniest flaw! "Several years ago, some of us discovered just the care our skin needs to keep it always at its best — Lux Toilet Soap! Then more and more of the stars began to use it until now almost every girl I know in Hollywood is devoted to this daintily fragrant white soap. "Catherine Dale Owen, tor instance. Did you e\er see smoother, lovelier skin.' And Kay Johnson, too. They both use Lux Toilet Soap regularly. "Regular care with Lux Toilet Soap, that's my prescription for lovely skinand any girl can follow it!" Photo by C. S. Bull. Hollywood