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CIRCULATION HORON TWO MILLION
THE
DAIL
If It Happened In Hollywood, It's News
MAYBE
THE bigger the name, the better the story. But the name does not have to be big, the story does not have to be good. All that is necessary is a Hollywood dateline. And you are sure to read it. It has become a racket, this business of Hollywood headlines. For years, newspapers all over the country have been breaking out with stories, which, had they not emanated from Los Angeles' best-known suburb and had the smell of picture studios, would have been lost in the news agencies. For years, the names of prominent picture stars have had more linotype used on them than any
MOVE STAR
STEPPING OFF?
INJ URED
Clara Bow, Hollywood's flaming youth, here to see "friends," would not confirm or deny her coming marriage
Carsey
Vivian Duncan, screen siren, accuses Rex Lease, movie hero, of blacking her eye at gay Hollywood party last night
ATPJlRn:
other class of public figures. They are front-page newsJ Editors themselves commented on this fact when Ru-f dolph Valentino and Charles Eliot died on the same day ] The actor's death was retailed to the public in streamers! across the front page of every newspaper in the country,] while the obituary notices of the president emeritus of] Harvard were included among others on inside pages.
Clara Bow takes a room in a Texas hotel and a reporter! assumes that she is there to pay hush money to a local] dentist's wife. Wham! The explosion of the hot story is| echoed in eight-column headlines all over the land. ______ Rex Lease, a minor actor, takes a sock at,
Vivian Duncan, herself hardly a national figure,! and in Hollywood the story holds page one for three days running. If the principals in the brawl had been an iceman and a maid, the news would 1 have been lost with the fire report on page 12.
Lina Basquette takes poison, and Mussolini's threat of war on France is pushed behind the sport pages to make way for front-page sobstories of the domestic tragedy.
Why Is It?
YOU are the reader of a magazine devoted exclusively to information, gossip and pictures of Hollywood celebrities. You buy it in preference to any of a dozen periodicals in which you would conceivably learn who rules the United States and why, and other great big, twoton facts.
Do you know exactly why your interest is so much keener in what fan writers have to say about Greta Garbo, Clara Bow and Company than in any discussion H. L. Mencken might stir up about Senator Jazzbo in his green-covered American Mercury.?
It's not because Hollywood is better publicized than Washington. There are three active newspapermen, writing from the Capital daily, to every Hollywood reporter. Ten words go out over the telegraph wires from the Senate Press Gallery to every one that's written for publication from Hollywood.
And yet almost any newspaper reader can tell you the name of John Gilbert's present wife. Few can quickly name the present Chief Justice of the Supreme Court, even if he did almost become President.
What's the answer.?
An erudite editor of one of Mr. Hearst's news
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