Motion Picture Classic (Jul-Dec 1930)

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TE RROR EXTRA FINAL EDITION BEATEN ARREST ACTOR By WILBUR MORSE, J R or papers for "People Who Think" recently tossed off what IS possibly the answer. "What the public is most interested in reading are stories of blood, love and money." Granting that the New York Times and the Baltimore "Sunpapers" are circulated for the most part among people who want either to look at the pictures in the rotogravure sections, or read about the love-life of penguins at the pole, an acceptance of this eagle-eyed editor's policy cxplainTs a lot about the newspaper stories just now emanating from Hollywood — and the public's unquestioned interest in them. It explains why our shy and retiring stars of " the silver screen, try as hard as they may, can't keep oflF the front pages. For m the imagination of millions of newspaper readers, both those who think and those who merely look at the pictures, Hollywood is a symbolic center of those three interesting phases of life: blood, love and money. Combine the frequency of murders — dramatic murders; and suicides — tragic suicides; with the imagery of most picture stars as worshipers of Venus and Racchus, and children of Crrrsus, and you can understand why the " people who think " reg.ird Hollywood as the world's most fascinating source of news about blood, love and money. You Imagine You Know Them THERE is another reason why this land of oranges and applesauce is the shadowy wmdowshade for so many eyes, the keyhole for so many ears. One of the principles upon which several great newspapers have built staggering circulations is printing names, names and more names. For example, old .Mrs. Jones, of 6054 Yasmine street, is always more interested in reading that Mrs. Hawkms at 6062 Yasmine street, fell downstairs and broke her ankle, than why King George caught influenza. Now, it's a fact that constant attendance at the movies, and constant worship at the shrine "f some cinema star, result in a feeling of almost personal intimacy with the actor or actress. I hat's why a minor picture actor gets a hundred • mes more fan letters than the most famous itinee idol of Broadway. \ny newcomer to Hollywood will tell you that almost involuntarily said " Hello" to the hrst picture personage he happened to meet on the Boulevard. He had a subconscious feeling of knowing the player. Similarly, that subconscious feeling of knowing the stars personally after seeing them so often, suffering with them, loving with them — on the screen — stirs up in Mrs. Jones almost as neighborly a response to the printed name of Ronald Colman as that of IVIrs. Hawkins. Their neighborhood movie theater is the center of so many millions of people's lives, then, that news of the stars they see there, and of the town where the stars live, {Continued on page gS) UNHAPPY THRICE HAPPY Fr»ulich Lin* Basquettr, film itar, playing tragic rdle in real life, takes poison. Hospital physicians say she will recover PthA Jack Pickford, brother of Mary Pickford, screen star, with his bride of yesterday. Mary Mulhern. Broadway actress .^0