Motion Picture Classic (Jan-Aug 1919)

Look for the trade-marks as the sure way of identifying Paramount and Artcra/t Pictures — and the theatres that show them **** FAMOUS PLAYERS -LASKY CORPORATION ADOLPH ZUKOR Pres. JESSE l.LASKY V/ce Pres. CECIL B.DE MILLE Director general -TSTEW YORiO • ' Industries that are mnning the nmx HGRICULTURE, steel, oil, transportation— all indispensable weapons. But there is another weapon to be fittingly grouped with them — a weapon of the heart — motion pictures ! Fittingly grouped with them, too, on their own basis of volume of business done and amount of capital invested, as well as on the basis of performing the indispensable duty of keeping up the national heart. It is common knowledge that the quality of all others that America has brought to the Allies is buoyant morale, lightness of heart — and it is common knowledge from coast to coast that it is Paramount and Artcra/t Pictures that have been adopted by the whole nation as the romantic fuel of its cheery temper. Paramount and Artcraft Pictures have actually accomplished the magnificent destiny of raising the screen to the importance of a first-grade weapon oj victory. In thousands upon thousands of American com munities the great Paramount and Artcraft Pictures, aflame with the purpose of victory, have shaped the public morale — the stuff of which victory is made — to a steely resoluteness! No wonder the President has expressed his appreciation of the war-value of motion pictures! The men and women of vision behind Paramount and Artcraft give their word to the nation that the weapon they wield shall always be kept polished and bright — — bright with the shine “of foremost stars, superb, ly directed, in clean motion pictures." ^ar(imouni<»^CIiixuxi^ Jiotion ^Lctur&s ^ “FOREMOST STARS. SUPERBLY DIRECTED, IN CLEAN MOTION PICTURES"