Motion Picture Classic (Jan-Aug 1919)

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The Most Profitable Evening I Ever Spent ^The Evening In Which I Acquired David M, Rothes Secret of an Infallible Memory By VICTOR JONES People say my memory is uncanny — that it must have taken years of patient effort on my part to have trained my mind to retain and recall all the faces, figures and facts I have stored away. But nothing could be further from the truth. It seems almost incredible, yet I learned the secret of an infallible memory in a single evening— and it was the most profitable evening I ever spent. Before I discovered my perfectly good memory, hundreds of important facts and figures used to slip away from me. I was a slave to the memo pad and other artificial aids to memory. My inability to remember names and faces was embarrassing — and costly. I had to apologize almost every time I met some one I had met before. I couldn’t remember what I had read in letters or books. My mind was like a sieve. Yet today my memory is absolutely under my control. I can meet fifty people within ten minutes and call them by name an hour later or at any time anywhere. I can recall long lists of bank clearings, telephone numbers, facts, names, rates, in fact anything I care to remember. I can repeat entire passages out of a letter or a book after reading it once. My mind is like a well ordered filing cabinet — I just reach into it and draw forth whatever I have stored away. Instead of being a handicap, as it was formerly, my memory is now my greatest asset. The cold fact is that after my memory began to improve I got a new grip on my business, and in six short months I increased my sales by $100,000, and that in war time, mind you, with anything but a war bride. But my reader is doubtless anxious to know how I improved my memory in one evening. It all came about through meeting David M. Roth, the famous memory expert, at a luncheon of the Rotary Club in New York, where he gave one of his remarkable memory demonstrations. I can best describe it by quoting the Seattle Post Intelligencer’s account of a similar exhibition. When I met Mr. Roth again — which you may be sure I did the first chance I got — he rather bowled me over by saying, in his quiet, modest way: “There is nothing miraculous about my remembering anything I want to remember, whether it be names, faces, figures, facts or something I have read in a magazine. “You can do this as easily as I do. Anyone with an average mind can learn quickly to do exactly the same things which seem so miraculous when I do them. “My own memory,” continued Mr. Roth, “was originally very faulty. Yes, it was — a really poor memory. On meeting a man I would lose his name in thirty seconds, while now there are probably 10,000 men and women in the United States, many of whom I have met but once, whose names I can call instantly on meeting them.” “That is all right for you, Mr. Roth,” I interrupted, “you have given years to it. But how about me?” “Mr. Jones,” he replied, “I can teach you the secret of a good memory in one evening. This is not a guess, because I have done it with thousands of pupils. In the first of seven simple lessons which I have prepared for home study, I show you the basic principle of my whole system and you will find it — not hard work as you might fear — but just like playing a fascinating game. I will prove it to you.” He didn’t have to prove it. His Course did; I got it the very next day from his publishers, the Independent Corporation. When I tackled the first lesson, I suppose I was the most surprised man in the forty-eight States to find that I had learned — in about one hour — how to remember a list of one hundred words so that I could call them off forward and back without a single mistake. That first lesson stuck. And so did the other six. The result was — and my cashier will vouch for this — I increased my sales by $100,000 in six months ! The reason stands out as brightly as a star bomb. Mr. Roth has given me a firmer mental grasp of business tendencies and a better balanced (Seventy-five) judgment, a keener foresight and the ability to act swiftly and surely that I never possessed before. , His lessons have taught me to see clearly ahead; and how to visualize conditions in more exact perspective; and how to remember the things I need to remember at the instant I need them most in business transactions. In consequence, I have been able to seize many golden opportunities that before would have slipped by and been out of reach by the time I woke up. You see the Roth Course has done vastly more for me than teaching me how to remember names and faces and telephone numbers. It has done more than make me a more interesting talker. It has done more than give me confidence on my feet. It has given me a greater power in all the conduct of my business. Mr. Roth’s course has endowed me with a new business perspective. It has made me a keener observer. It has given me a new sense of proportion and values. It has given me visualization — which after all is the true basis of business success. So confident are the publishers, the Independent Corporation, of the remarkable value of the Roth Memory Course to every reader of this magazine that they want you to test out this remarkable system in your own home before you decide to buy. The course must sell itself to you by actually increasing your memory before you obligate yourself to spend a penny. Don’t send a single penny. Merely fill out and mail the coupon. By return post, all charges prepaid, the complete Roth Memory Course will be sent to your home. Study it one evening — more if you like— then if you feel that you can afford not to keep this great aid to more dollars — to bigger responsibilities — to fullest success in life, mail it back to the publishers within five days and you will owe nothing. Good judgment is largely a matter of memory. It is easy to make the right decisions if you have all the related facts outlined in your mind — clearly and exactly. Wrong decisions in business are made because the man who makes them forgets some vital fact or figure which, had he been able to summon clearly to mind, would have changed his viewpoint. A man’s experience in business is only as old as his memory. The measure of his ability is largely his power to remember at the right time. If you can remember — clearly and accurately— the solution of every important problem since you first took hold of your work, you can make all of your experience count. If, however, you have not a good memory and cannot recall instantly facts and figures that you learned years ago, you cannot make your experience count. If a better memory means only one-tenth as much to you as it has to me and to thousands of other business men and women, mail the coupon to-day — NOW — but don’t put it off and forget — as those who need the Course the very worst are apt to do. Send the coupon in or write a letter now before the low introductory price is withdrawn. Independent Corporation Publishers of The Independent Weekly Dept. R-57S, 1 19 West 40th St., New York City Please send me the Roth Memory Course of seven lessons. I will either remail the course to you within five days after its receipt or send you $5. Name Address P. O State Motion Picture Classic-5-19 The Amazing Memory Feats of David M. Roth The Seattle Post Intelligencer said: "Of the 150 members of the Seattle Rotary Club at a luncheon yesterday, not one left with the slightest doubt that Mr. Roth could do all claimed for him. Rotarians at the Qieeting had to pinch themselves to see whether they were awake or not, "Air. Roth started his exhibition by asking sixty of those present to introduce themselves by name to him. Then he waved them aside and instructed a member at a blacl^board to write down names of firms, sentences, and mottoes on numbered squares, meanwhile sitting with his back to the writer and only learning the positions by oral report. After this he was asked by different Rotarians to tell what was written down in various specific squares and gave the entire list without a mistake. "After finishing with this Air. Roth singled out and called by name the sixty men to whom he had been introduced earlier, who in the meantime had changed seats and had mixed with others present,"