Motion Picture Daily (Jun-Aug 1931)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Two Patrons • • • Buy Your Carbons T . HE modern theatre and its furnishings represent the acme of splendor. The staff is thoroughly trained. Managers carefully select pictures in accord with popular taste. This lavish expenditure to attract patronage. Yet, if the screen is dim or the light unsteady, valuable patronage will be lost and two empty seats cost more than your carbons. Light is the most important factor in the operation of a motion picture theatre. That is why National Projector Carbons are preferred by the projectionist. They are dependable. And the manager knows that, with good projection, patrons will return and bring their friends. National Projector Carbons give the steady, brilliant white light necessary for the quality of projection demanded by theatre-goers today. Their uniform quality is assured by the experienced organization behind them. Two satisfied patrons will buy them. CTOR CARBONS National Carbon Company will gladly cooperate with the producer, exhibitor, machine manufacturer or projectionist on any problem involving light. . . , NATIONAL CARBON COMPANY, INC. Carbon Sales Division ' Cleveland, Ohio Unit of Union Carbide I I I ■ ■ and Carbon Corporation Branch Sale* Officas: New York Pittsburgh Chicago San Francisco