Motion Picture Daily (Jun-Aug 1931)

Wednesday, August 5, 1931 MOTION PICTURE DAILY Acumen t^ REDIT "Skip" Weshner -* with a real punch newspaper campaign on "The Star Witness," which had an auspicious opening Monday at the Winter Garden. The picture was spotted in a hurry, so that "Skip" and his lieutenants had to move fast in getting the picture before the public. "Skip" looked up to New York's gangster warfare to bring home to the public the parallel situations of the picture. A good job, well done. HYNES Klein Named Foreign Big 4 Representative Edward L. Klein has been appointed representative for Big 4 in continental Europe, Africa and the Near East. He will distribute six all-star westerns as follows : "Beyond the Rio Grande," "Ridin' Law," "Firebrand Jordan," "Bar L Ranch," "Canyon Hawks" and "Trails of Danger" ; six Wally Wales Westerns, including "Breed of the West," "Red Fork Range," "Hell's Valley," "So This Is Arizona," "Riders of the Cactus" and "Flying Lariats," and the melodramas, "Sheer Luck" and "Trapped," as well as the two-reel comedies, "A Radio Razzberry" and "The Wages of Gin." Klein will make his headquarters at Paris. "BUY RIGHT— BUT BUY NOW" Technicolor Process Introduced on Friday New process of Technicolor will be introduced Friday at the New York Strand in Radio's "The Runaround," directed by the late William Craft. The film is done entirely in color. Radio is following this with "Mom," which also will be done entirely in color. The new process is said to eliminate grain. "BUY RIGHT— BUT BUY NOW" Fanchon & Marco Unit Clicks in Mpls. Minneapolis — Opening of Fanchon & Marco unit as the stage show at the 4,000-seat Minnesota hit most of the reviewers favorably. The first show is billed as "Tomorrow's Stars" and features Bessie, Veronica and Walker, Mary Miles, Wanda Allan and others. Stan Malotte, the organist, adds one of his novelties and Lou Breese is still master of ceremonies and in charge of the theatre's excellent orchestra. "BUY RIGHT— BUT BUY NOW" Another 'Cincy* First Run Cincinnati — Benjamin A. Cohen has taken a 15-year lease on the Lyceum, an abandoned downtown house once devoted to road attractions, at a total consideration of $150,000. He plans extensive remodeling, and may open the house with pictures. "BUY RIGHT— BUT BUY NOW" Stanley Making Trailers Stanley Recording Co. has contracted with National Screen Service for recording of a series of sound-onfilm song trailers. Lew White is organist and Norman Brokenshire the announcer. ''BUY NOW SALES The "Buy Right — But Buy Now" movement continues to sweep throughout the country. Warners-First National declare that it has done wonders in stimulating exhibitors to see to it that they pay attention to their programs by getting the best that is to be had as early as practicable. Listed herewith are the booking contracts calling for Warners-First National product received yesterday. Alaska Coliseum, Juneau, W. D. Gross. Arkansas Lyric, Mena, E. C. Pearson. California Eg^yptian, Indiao, G. C. Pawley. Florida Lyric, Dunnellan, G. M. Chalker. Idaho Panida, Sandpoint, F. C. Weskill. Illinois Gaelic, Chicago, John Remijas; Deerpath, Lake Forest, Polka Bros. ; Pickwick, Park Ridge, Polka Bros.; Family, Quincy, Crooks and Crooks; Acadia, Cliicago, John Remijas ; Desplaines, I>esplaines, Polka Bros.; De Luxe, Chicago, C. Golin; Capitol, Springfield, C. K. Franklin. Kentucky Tabb, Mt. Sterling, H. B. Turner. Louisiana Paramount, Elizabeth, E. K. Ahrens; Maurins, Reserve, L. J. Maurin. Michigan Ferry Field, Detroit, Ferry Field Amusement Co.; Buchanan, Detroit, Buchanan Theatre Co.; Courtesy, Detroit, Courtesy Theatre Co.; Grand Riviera, Port Huron, Mike Chargot; Oakman Boulevard, Detroit, Oakman Boulevard Theatre Co. Minneapolis Wonderland, Windom, Redding & Stroud'. Missouri Edmonds, Oak Grove, Mae Edmonds; Giliox, Monett, M. E. Gilliox and C. E. Morris; Belmont, Kansas City, Rube Finkelstein; Peoples, Pleasant Hill, E. P. Fisher. New York Shadowland', Ellenville, Joseph Spadaro; Elrin, Endicott ; Comerford Theatres Co. North Carolina Carolina, Hamlet, R. P. Rosser. New Jersey Rialto, Paterson, Meyer Greiman. Ohio Wilmar, Columbus, T. L. Snowden; Oxford, Oxford, Joe Hieser; Tivoli, Akron, T. Barden and H. Malone; Princess, Springfield, Phil Checkeres; Southern, Springfield, C. C. Jackson. Pennsylvania Liberty, Carnegie, Peter Gorris ; Strand, Bridgeville, J. O'H. Rankin; American, Vestaburgh, Peter Profili. South Dakota GranJ, Brookings, F. T. McCarthy. Utah State. Salt Lake City, Joseph Lawrence. Washington Olympian, Port Angeles, E. A. Halberg; Audian, Pullman, Martins Garage Co., Inc. ; Rose, Colfax, F. C. Weskill. West Virginia War, War, War Theatre, Inc. Wisconsin Mikadow, Manitowoc, Great Lakes Amusement Co. Texas Rialto, Sinton, Hall Industries; Rialto, Cuero, Hall Industries; Rialto, Arkansas Pass, Hall Industries; Rialto, Alice, Hall Industries; Rialto, Refugio, Refugio Amusement Corp. Cincinnati — Eleven theatres in Ohio have been closed for the entire 1931-32 RKO Pathe program by Stanley Jacques, branch manager at Cincinnati, and Salesman A. L. Sugarman. The situations are : Palace, Lancaster ; Orpheum, Xenia ; La Max, Wilmington ; Empress, Columbus ; Garden, Columbus ; Grandview, Columbus ; Hudson, Columbus ; Alham bra, Columbus ; Royal, Columbus ; Ogden, Columbus ; Salem, Dayton. Another deal involving six towns in West Virginia was secured by Salesman H. E. Callaway of the Cincinnati territory. Houses are the Rialto, Scarbro ; Freeman, Northfork ; War, War; Ferguson, Charleston; Rialto, Kimball ; Hippodrome, Delberton. All features and shorts go on this. Atlanta — W. J. Collins of the RKO -Pathe Exchange closed deals for features and shorts in the following ten spots : Alexander City, Albertsville, Attalla, Boaz, Guntersville, Union Springs, Tuskegee, Troy, Carbon Hill and Winfield. Galveston, Tex. — A. Martini showed his approval of the "Buy Right — But Buy Now" movement by signing contracts for the 48 new season Fox pictures. They will be shown in the Martini and the Dixie Theatres. Monogram Pictures reports that the following California theatres have contract for the entire list of 28. Loma, Burbank; Rialto, Long Beach; r'arisian, Los Angeles; Ravenna, Los Angeles ; Dale, Long Beach ; Rialto, San Bernardino; Temple, ^an Bernardino; Lincoln, Stockton; Nippon, Sacramento; Princess, Frisco; Star, Stockton; Crystal, Porterville; National, San Jose; Circle, Frisco; Mexico, Sacramento; Union Sq., Frisco; Strands Grass Valley; Nevada, Gardrenville ; Hidalgo, Los Angeles: National, Los Angeles; Mission, Santa Barbara; Empire, Santa Rosa; Strand, Petaluma; Shamrock, Frisco; Lyric, Marysville; Bijou, Visalia; Sunset, Los Angeles; Graham, Graham; Pompeii, Frisco; Daly, Los Angeles; Belvedere, Los Ajigeles; Strand, Los Angeles; Burbank, Los Angeles; Optic, Los Angeles; Art, Los Angeles; Moon, Los Angeles; Regent, Los Angeles; Lyceum, Los Angeles; Kinema, Escondido; Savoy, Los Angeles; Regent, Oakland; Palace, Pittsburgh; Gem. Oakland; Acme, Frisco; Lyceum, Fresno; Jose, San Jose; Auburn, Auburn; S'ilver Palace, Frisco; Rialto. Sacramento; Victoria, Frisco; Gridley, Gridley; Lone Pine, Lone Pine; Meralto, Los Angeles; Laughlin. Long Beach; Park View, Frisco; Strand, Santa Rosa; Avalon. Martinez; Liberty, Sacramento; Star, Reedley; Royal, Hanford; Orpheum, Flagstaff; Forum. Barstow; Wonderland, Los Angeles; Virginia, Bakersfield. Cleveland — Nat Lefton, general manager of Standard Film Service Co., announces that Loew has bought the entire short subject product for Cleveland, Akron, Canton, Tole4o, Columbus, Dayton and Louisville. Gold Medal Films Co., Philadelphia, distributor of Mascot serials, has made the following sales of "The Vanishing Legion," "The Galloping Ghost," "The Lightning Warrior" and "The Eagle's Shadow," the entire Mascot line-up for the 1931-1932 season : Aldine Theatre, Atlantic City; Astor Theatre, Atlantic City; Lyric Theatre, Atlantic City; Ventor Theatre, Atlantic City; Aldine Theatre, Baltimore: Brodie Theatre, Baltimore; Carey Theatre. Baltimore; Dunbar Theatre, Baltimore: Goodtime Theatre, Baltimore; Lafayette Theatre, Baltimore; Preston Theatre, Baltimore; Regent Theatre, Baltimore: Collins Theatre, Covington. Va.; Strand Theatre. Covington, Va.; Palace Theatre, Coatesville, Pa.; Broad'way Theatre, Danville, Va.; Pastime Theatre, Duryea, Pa.: Plaza Theatre, East Stroudsbui-gh ; Strand Theatre, East Str^udsburgh ; Fourth Street Theatre. Easton; St. Mary's Auditorium, Freeland, Pa. Opera House, Girardville. Pa. ; Newport Splendid ti'TpHE Great Decision," first X of the Floyd Gibbons subjects, gives that series an auspicious start. In ten minutes, a kaleidoscope of the war and the part Woodrow Wilson played in it passes before you in short, staccato, dramatic newsreel shots enlivened by Gibbons' rapid-fire monologue. It's like turning back a page of stirring history. Gibbons' rapid-fire delivery keeps the narrative booming along and nowhere along the line does his story or the picture lag. This is a different kind of short and worthy of any showman's attention. A Van Beuren Picture produced for RKO Pathe release. K A N N Gets First License For RCA Television Freed Eiseman Television and Radio Corp. yesterday became the first licensee under the RCA television patents. The license also embraces manufacture of radio equipment, states Arthur Freed, president of the company. "BUY RIGHT— BUT BUY NOW" Roach Feature at Capitol "Pardon Us," Hal Roach full length comedy with Laurel and Hardy, has been booked for the Capitol starting August 21. Theatre, Glen Lyon, Pa.; Dixie Theatre, Newport News; Diamond Theatre. Hazelton; Family Theatre, Hazelton; Strand Theatre, Lancaster; Elks Theatre, Middletown, Pa.; Palace Theatre, McAdoo, Pa.; Strand Theatre, McAd'oo, Pa.; Roxy Theatre, Martinsville, Pa. ; Bijou Theatre, Milton, Pa. ; Legionaire Theatre, Milton, Pa.; Cockade Theatre. Petersburgh, Va.; Idle Hour Theatre, Petersburgh, Va.; Alhambra Theatre, Pliiladelphia : Penn Theatre, Philadelphia; Crosskeys Theatre, Philadelphia; Fairmont, Philadelphia; Elite Theatre, Philadelphia, Pa. ; Howard Theatre, Philadelphia; Eagle Tiieatre, Philadelphia ; Leader Theatre, Philaa'elphia. Model Theatre, Philadelphia; New Empress Theatre, Philadelphia: Ideal Theatre, Philadelphia: Oxford Theatre. Pliiladelphia; Plaza Theatre, Philadelphia: Rex Theatre, Philadelphia; Richmond Theatre, Philaa'elphia; Strand, Philadelphia; Wynne Theatre, Philadelphia; Capitol Theatre, Scranton; Majestic Theatre, Shamokin, Pa.; Neutral Theatre, Simpson, Pa.: Liberty Theatre, Philadelphia; Maiestic Theatre, Tamaqua, Pa.; Bijou Theatre. Trenton; Greenwood Theatre, Trenton: Princess Theatre, Trenton; Strand Theatre, Trenton; State Theatre, Trenton; Rialto Theatre, Trenton; Dunbar Theatre, Washington; Capitol Theatre, Wilkes Barre; National theatre, Wilmington; Millwald Tiieatre, Wytheville, Pa. : Hersker Theatre, West Hazelton: Rialto Theatre. West Chester. Contracts for Big 4 productions have been closed by the Capital Film Exchange of New York as follows : New York City: Washington, Pershing, Mecca and Claremont. Brooklyn: Washington, Navarre, Bay. Crystal, Nostrand. Rige, Royal, Venus, Etude, Garfield, Classic, Miriam, Mapleton, Parkway, Avon and 16tli Street. Other snots closed were the Embassy at Bayonne, N. T.; Stratton, Mid'dlstown, N. Y.; Raymond, City Island, N. Y. In Texas Big 4 contracts were closed by the Allied Film Exchanges of Dallas on the new series of 12 westerns with these theatres : Opera House, Tacksboro. Palace. Overton; Odeon, Fort Worth; National, Graham; Crystal. Gilmer; Payne, GLADWATER. Gladwater.