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INDIANA POtlltrCIANS SAY. .
IF YOU Cl^imK 'EM
..JOIN
Can you imagine this? The other day an exhibitor said to one of our salesmen, "I'm afraid to play those Culbertson pictures . . . they may teach my customers to play Bridge and keep 'em away from my theatre". . . how's that for an excuse to pick your own pocket?
There are only twenty million bridge players in the country and that's about one-third of the adult population of every man's town, and a lot of 'em are staying away from the theatre right now!
When you go fishin' you've got to have bait, don't you?
You buy star pictures because you know they've a following . . . you buy popular novel pictures because they've been read and people want to see what the characters look like! In other ads we've told you a lot of interesting and surprising things about this fellow Ely Culbertson . . . bridge wizard and showman. Showed you where and why he gets more fan mail than a Hollywood queen . . . told you about his 4,000 teachers and their 600,000 pupils . . . showed you why he commands the front page of every newspaper, why one of his books sells more copies than the ten "best seller" authors.
— It's because twenty million people are interested in him, what he says, what he does that they'll lay their dough on the line to see him. Those are the folks that right now are dealing out the cards . , . the ones you want to pull into your theatre . . . and Mister, Ely Culbertson and his "My Bridge Experiences" are the bait! Bring those people in six times and you'll be just six times better off than you are right now . . . and, besides, you've got a pretty good chance of convincing them that yours is a right nice opera house and that the movies after all are a nice change from staying home every night.
Well, we've told our story . . . RKO-Radio has the pictures ready ... six of 'em, honeys! Funny, thrilling and darned good entertainment for everyone. When you book 'em, give 'em the works . . . advertise 'em as you would your biggest feature. There's a real showman's campaign book ready, filled with ads, publicity, stunts . . . we've posters, lobby displays, novelties galore to lure 'em in. This ain't no side-show — it's a circus!
Yes, sir, they're playing bridge right now! "If you can't lick 'em . . . join 'em."