Motion Picture Daily (Jan-Mar 1934)

Record Details:

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JAN. 6 — Paramount and exhibitors celebrate New Year with record-breaking business on "Farewell -to -Arms". JAN. 25 — Baby Le Roy signs^ contract with Paramount. FEB. 10 — Marx Brothers challenge Eli Culbertson to bridge tournament. "Sign of the Cross" reported to be breaking records throughout country. MARCH 4 — Roosevelt inaugurated. Paramount Newsreel scores clean beat on pictures showing inauguration. MARCH 9— -MAE WEST in i "She' Done Him Wrong" sets all time record run on Broadway at Paramount Theatre. MARCH 23— Design for Living, Noel Coward's sensational Broadway hit purchased by Paramount. APRIL 7 — Paramount world-wide "Search for Beauty" contest starts in 8 English-speaking countries. Search for thirty perfect young men and women to be given^ opportunity in Hollywood. MAY 17 — Bing Crosby signs new contract with Paramount. JUNE 16 — Paramount's "College Humor sets new highs in summer attendance in houses all over the country. Li JaL PARAMOUNT PICTURE