Motion Picture Daily (Jan-Mar 1934)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

lONTEST OPEN TO ALL U. The biggest prize money ontest in years. Open to all exhibitors in the J. S. and Canada . . . regardless of the size of leatre operated. Its aim: to get your ideas... > a practical showman ... on how to advertise, ■cploit, publicize the three FOX smash musical reductions now being filmed for spring release . . . OX FOLLIES, BOTTOMS UP, GEORGE /HITE'S SCANDALS. All three are musicals. But 1 three are different. Bear this in mind when sparing your campaigns. Each campaign should • distinctive and different from the other. I READ THESE RULES* The contest will begin on receipt of this letter and will ^se February 17th. All campaigns must be in the office of larles E. McCarthy, Fox Film Corporation, 444 West 56th reet, New York City, not later than that date. 1 ■ The contest will be open to all theatre managers and eir employees. • Each contestant must submit complete advertising, exoitation and publicity campaigns on each of the three pictures ; order to qualify for any prize. | Contestants who are not equipped to submit drawings or 7outs of their ideas may describe them in writing and be mred of equal consideration by the judges. No employees of the Fox Film Corporation will be eligible compete in this contest. The Advertising and Publicity department of the Fox m Corporation under the direction of Charles E. McCarthy 11 be the sole and only judge of the contest. Its decision to the winners will be final. The Fox Film Corporation shall have all rights to use j or any part of the campaigns^ submitted. IN CASH PRIZES FOR SHOWMEN!!! S. AND CANADIAN EXHIBITORS 9 DIFFERENT AWARDS FOR CAMPAIGNS ON: FOX FOLLIES BOTTOMS UP GEORGE WHITE'S SCANDALS 3 Prizes on EACH of the above: 1. $100 for the best complete campaign including outdoor, advertising, exploitation, publicity. 2. #50 for the best newspaper advertisinc^campaign. 3. #50 for the best outdoor and exploitation campaign. * REMEMBER, that in order to qualify for any of these prizes, each contestant must submit a complete campaign on all three pictures! THE PRIZES will be distributed as soon as possible after the winners have been determined. In case of a tie, duplicate prizes will be awarded. WATCH for a letter addressed to you containing everything you need to know for the contest. SHOW your mettle as a showman. Start laying out your campaigns now. Don't wait! Send them along at once to: CHARLES E. McCARTHY Director, Advertising and Publicity Fox Film Corporation, 444 W. 56th St., New York City