Motion Picture Daily (Jan-Mar 1934)

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>sday, January 23, 1934 MOTION PICTURE DAILY 21 Sonogram Has 8 More to Qo IOLLYWOOD, Jan. 22.— Monogram has eight pictures to go. The keynote of them will be exlitation and the plan is to have three irters of the entire program comted by the time the company's irth annual convention is held in irch. 'The finest production in the world uld be a flop if it had nothing by ich the exhibitor could sell it to public. We intend to make this first consideration in producing mogram features today," said Trem rr, vice-president in charge of pro:tion. 'Every writer is instructed to coner the box-office in the preparation his script. We are making pictures the entertainment of the public, i there is no more highly diversified competitive market in the world in the amusement field. For this ison entertainment must be sold to public, and that brings us to exly the thing that we intend every )nogram picture to have— exploitan possibilities — the means by which : pictures can be sold. 'Cast, production, direction and ry must all be there, but first of all ist be exploitation." rhe picture in production is "The udspeaker," with Joseph Santley dicing and Ray Walker in the starg role. Walker was signed to star Monogram productions at the injtion of the new program. This s the company's first move to deop its own starring personalities d the success of the experiment was :ently evidenced in the renewal of Walker's contract for three more pictures. The three productions awaiting the starting gun are "Jane Eyre," Adele Comandini's adaptation of the Charlotte Bronte classic, to be produced by the Ben Verschleiser unit ; "Numbers of Monte Carlo," the E. Phillips Oppenheim novel, to be directed by William Nigh for the Paul Malvern unit, and "Manhattan Love Song," to be directed by Leonard Fields from the adaptation of the Cornell Woolrich novel by Fields and David Silverstein. W. T. Lackey heads the unit producing "The Loudspeaker." To date Monogram has completed 10 of its announced program of 20 features, while its western subsidiary, Lone Star Prod., headed by Paul Malvern, has completed four of eight John Wayne westerns. Among the features completed so far, are "A Woman's Man," featuring John Halliday, Wallace Ford, Kitty Kelly, and Marguerite de la Motte, which was directed by Edward Ludwig from the Adela Rogers St. John story; "Mystery Liner" with Noah Beery, Astrid Allyn, Gustav von Seyffertitz, Edwin Maxwell and Cornelius Keefe, directed by William Nigh from Wellyn Totman's adaptation of the Edgar Wallace novel, and "He Couldn't Take It," directed by William Nigh, and featuring Ray Walker, Virginia Cherrill, George E. Stone, Stanley Fields and Dorothy Granger. Robert Vignola directed "Broken Dreams" with Randolph Scott, Martha Sleeper, Joseph Cawthorn and Buster Phelps, which Monogram considers one of its best. The biggest hit to date, however, was "The Sweetheart of Sigma Chi," with Buster Crabbe, Mary Carlisle, Charles Starrett, Florence Lake, Sally Starr, Ed TREM CARR die Tamblyn and Ted Fio Rito's orchestra. Edwin L. Marin directed, with W. T. Lackey supervising, according to the company. Charles Vidor was the director of "Sensation Hunters" featuring Arline Judge, Marion Burns, Preston Foster and Kenneth McKenna, with Robert Welsh supervising. "Sixteen Fathoms Deep," featuring Creighton Chaney and Sally O'Neil, was directed by Armand Schaefer for the Malvern unit, from the novel by Eustace L. Adams. "Beggars in Ermine" was adapted by Tristram Tupper from the story by Esther Lynd Day. It was Lionel Atwill's second starring production for Monogram and featured H. B. Walthall, Betty Furness, Jameson Thomas and James Bush. Phil Rosen directed with W. T. Lackey supervising. First on the new program was "The Avenger" starring Ralph Forbes and Adrienne Ames. It was directed by Edwin Marin from the novel by John Goodwin. Tristram Tupper and Brown Holmes adapted the story. Another recent Monogram was "Devil's Mate" with Peggy Shannon, Preston Foster and Ray Walker, supervised by Verschleiser and directed by Phil Rosen from the story by Leonard Fields and David Silverstein. Present personnel of the production staff, headed by Carr includes Lou Ostrow, executive producer ; W. T. Lackey, Ben Verschleiser and Paul Malvern, supervisors ; Tristram Tupper, Leonard Fields, David Silverstein, Adele Comandini, and Norman Houston, scenarists ; E. R. Hickson, technical director ; Fred Steele, auditor, and Lindsley Parsons, studio publicity director. Releasing through Monogram exchanges are Lone Star Prod., which to date has completed "Riders of Destiny," "Sagebrush Trail," "The Lucky Texan" and "West of the Divide." Directors on the series have been R. N. Bradbury and Armand Schaefer. The Inside Pertinent and personal data on W. Ray Johnston on page 22. W. cR^ay Johnston We salute you for 20 years of consistent accomplishment in the motion picture industry. 'LOVE'S MEMORIAL" Agra, India ® "CHILDREN OF THE NILE" Kerdessa, Egypt WILLIAM M. PIZOR Presenting Monogram 9s PORT O' CALL "ADVENTURE ISLE" Port Moresby, Papua SERIES OF 13 SINGLE REEL TRAVEL ADVENTURES Produced by DEANE H. DICKASON "THE LAST RESORT" Djibouti, French Somaliland