Motion Picture Daily (Jan-Mar 1934)

ALIFORNIA Here We Come!" THE MOST IMPORTANT DATE IN EXHIBITOR HISTORY-APRIL lOth-12'h Every word of this announcement is of vital interest to the showmen of America. On April 10th in Los Angeles an unprecedented opportunity offers itself to theatre owners. The FOURTEENTH ANNUAL CONVENTION OF M.P.T.O.A. organized under the most favorable circumstances as regards economy and combination of business and pleasure, promises to be a significant event in the history of motion pictures. ITS PURPOSES With greatly reduced fares, and low expenses it has been made possible to plan a real business convention, together with the opportunity of a lifetime to go behind the scenes, learn how talking pictures are made, and to survey coming product. MAJOR AIMS To exchange and review actual experience with the functioning of the NRA Code for the Motion Picture Industry a. The local Grievance and Zoning Boards jj b. The trade practice provisions c. The labor provisions d. Discussion of how the Code can be improved. ! PRODUCER MEETS EXHIBITOR ; Here is a real opportunity for round table ' discussions between the people who make picture and the people who sell them to * r i and opinions, to bring about a better appreciation of both of the other fellows troubles and problems. BEHIND THE SCENES This is the first exhibitor convention in Los Angeles since talking pictures and therefore it is the first opportunity of theatre owners personally to see and examine the actual production of the talking pictures they will play in their own theatres the coming season. Know the technical processes used in manufacturing the product you sell at retail to your patrons. a. the public, exchange of views, experiences g. CONVENTION TOPICS Improved methods in theatre operation, to raise the standards of exhibition, theatre management and theatre advertising. Organized efforts to increase interest in and attendance at motion picture theatres. 1. Cooperation with local and national public groups sincerely interested in motion pictures. 2. In competition with other forms of amusement, such as radio, dancing, carnivals, amusement parks, etc. Protection through organization against unfair and discriminatory taxes on theatres and theatre admissions, censorship, drastic regulatory legislation and ordinances. Double features — an evil or a blessing. Efforts to restrain cut-throat competition between theatres. Modern theatre construction, remodeling and equipment. Labor problems. h. Public relations programs for the local exhibitor. i. Famous speakers will address the convention on subjects of interest to exhibitors. THE FACTS 1. Name of organization: Motion Picture Theatre Owners of America National Headquarters: 1600 Broadway, New York, N. Y. f 2. Affair: 14th Annual Convention. 3. Place and Date: Los Angeles, April 10th to 12th, 1934. 4. Convention at: The Ambassador Hotel, Los Angeles, Cal. 5. Minimum rates: $5.00 single, $7.00 double. 6. For hotel reservations communicate with Ben Berenstein, Chairman, Arrangements Committee, 1914 South Vermont Ave., Los Angeles, Cal. 7. Lowest fares ever offered due to special convention rates. For railroad information and reservations communicate with M. P. T. O. A. National Headquarters, 1600 Broadway, New York, N. Y. 8. Convention Specials from Chicago and New Orleans, arriving Monday, April 9th. 9. Arrange for return trip and route you want, rail or boat. 10. Convention is for M.P.T.O.A. members, their friends and guests. 1 1. Access to the studios is assured for convention delegates and their guests. 12. Forenoons will be devoted to business sessions, afternoons to trips through the studios and evenings to social affairs, banquet and entertainment. rtvij KEEP THIS PAGE FOR REFERENCE