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Friday. May 18, 1934
MOTION PICTURE
DAI ITY
15
Soviet Plans Versions for U. S. Market
(Continued from page 1)
distribution executives here on reciprocal deals and may journey to Hollywood for a studio visit.
The Russian emissary, interviewed entirely through an interpreter, gave the impression that the deals he sought here would involve American bookings for Soviet product in return for production privileges in Russia for interested American companies, with possibly a limited number of American films being taken "on approval" for Russian exhibition. Explaining that the deals were in an early stage at this time, Usievich declined to name names after stating that "a number of American companies have expressed interest in the possibility of producing films in collaboration with us in the Soviet . Union."
Won't Drop Propaganda
The definite declaration was made, however, that the Soviet film producers do not intend to eliminate propaganda from their films entirely, while attempting to increase their entertainment content for American consumption. Propaganda, it was said, is an essential film item in Russia, and pictures without it are regarded as "empty entertainment." The objective of the Soviet producing trusts is to turn out pictures which combine education and entertainment, it was explained.
Usievich related that Russia has 30,000 exhibition places equipped to show silent pictures only, and 2,000 centers for showing sound pictures. Approximately 100 features are produced annually at an average cost of $400,000, he estimated. In addition, the film trust also produces educational and scientific films of feature length, and short subjects and newsreels.
"Non-Commercial," He Says
The film industry in Russia is entirely "non-commercial," Usievich said, and no business part of the industry is administered by individual enterprise. A production trust is subsidized by the state and distributes through another trust in each of seven federated Soviet republics. A third state trust operates the theatres and plays whatever pictures are released by the distributing trust.
Usievich said that Russia is particularly interested now in changing over its larsre number of silent houses to sound and said that this was being done with the installation of 16 mm. equipment, which, he said, makes the changeover economically and quickly. The small size film, he added, is practical in Russia, where most theatres and audiences are small.
"Adverse" in 16 Reels
Warners are understood planning to release "Anthony Adverse" in 16 reels with running time around three hours. This is understood to hold good for all types of houses.
Cowan Will Produce; A Brace Set at Fox
(Continued from page 1)
operation today with headquarters at the General Service Studios.
The first two pictures will be released through Fox. The first will be based on Ernest Hemingway's "The Sun Also Rises," with Ann Harding in the chief role and E. H. Griffith directing.
The firm says it will operate as an independent unit free of outside control. Cowan, former secretary of the Academy, states there is plenty of money behind the enterprise to interest the biggest names who are available for one picture or more a year and are desirous to free themselves of studio supervision and select their own stories.
The second production will probably star Edward G. Robinson, although this is not a certainty yet.
This makes a total to date of 15 outside pictures scheduled for Fox release next season. Sol Lesser plans 10, six of them to star George O'Brien in action stories. Earl Carroll has a deal set for two musicals while "The Catspaw," starring Harold Lloyd, is the other.
Home's Revue Over Big with Ampa Crowd
Recommended as ace entertainment for a short subject is Hal Home's revue, which he put on for the benefit of Ampa members yesterday. The bill drew capacity attendance.
The show opened with Bob Murray doing a bit accompanied by his son and daughter. Lillian Ellis, new Hal Roach find, gave her impression of an English player's first visit to these shores. She was followed by Jimmy Savo, who clicked with two numbers. Lew Brown sanw two new numbers he wrote and was accompanied at the piano by Lew Alter. Block and Sully closed the show with a fast line of patter and had the author of their act, Home, in the picture for a few lines.
The show was a knockout as a U. A. attraction. If produced, Monogram should release. Ornstein.
Ampa's next session will be turned over to the Soviet film delegation. Bruce Gallup will be guest chairman at the May 31 meet. Jack Alicoate of Film Daily is slated as guest chairman of the June 21 session, which will have as its main attraction the "Ampa Revels."
Plans China Office
Columbia will open a branch office in China about June 1.
Signs Two Actresses
Mady Christians, a Ufa star in Berlin for several years and since then appearing on the New York stage, yesterday signed a long-termer with M-G-M.
Rosamond Pinchot, who excited comment several years ago as the nun in Max Reinhardt's production of "The Miracle," also has been signed by the company. She goes west in the fall.
La Hiff in Danger
Billy La Hiff, owner of The Tavern and well known in New York film circles, is seriously ill at Medical Center, where he is suffering from an abscess of the kidney.
Here's the answer
to the questions on pages 8 and 9... There are
99 STARS IN VITAPHONE SHORTS
Each and every one a definite name draw from stage, radio or screen! Check this list with the photographs on pages 8 and 9 and see how many you identified correctly.
1
Ben Blue
34
Robert Barrat
67
Dawn O'Day
2
George Jessel
35
Gordon Westcott
68
E. M. Newman
3
Leon Errol
36
Hobart Cavanaugh
69
Harry Warren
4
Joe Penner
37
Janet Reade
70
Roy Turk
5
Hal LeRoy
38
Molly Picon
71
Walter Donaldson
6
Mitzi Mayfair
39
Lillian Roth
72 1 Minor &
7
Hugh Herbert
40
Inez Courtney
73 ] Root
8
Patricia Ellis
41
George Givot
74
George Blackwood
9
Frank McHugh
42
Charles Judels
75
Dorothy Dare
10
Dorothy Stone
43
Borrah Minnevitch.
76
Gypsy Nina
11
Gertrude Niesen
44
Eddie Duchin
77
Jack Fulton
12
Roscoe Ails
45
Phil Spitalny
78
Vera Van
13
Jack Haley
46
Vincent Lopez
79
Lulu McConnell
14 1 Block and
47
Abe Lyman
80
Harry Gribbon
15 (Sully
48
B. A. Rolfe
81
Lionel Stander
16
Ethel Waters
49
Edgar Bergen
82
Shemp Howard
17
Gus Shy
50
Jean Sargeant
83
Claude Hopkins
18
Allen Jenkins
51
Isham Jones
84
J. Harold Murray
19
Tom Patricola
52
Jeanne Aubert
85
Florence Lake
20
Jane Froman
53
Stanley Smith
86
Dorothy Lee
21
Queenie Smith
54
Arthur Lake
87 | Morton and
22
Bill Robinson
55
Dave Apollon
88 ] Arthur Havel
23
Ruth Etting
56
Sylvia Froos
89
Teddy Joyce
24
"Fatty" Arbuckle
57
Dr. Rockwell
90
George Houston
25
Dave Rubinoff
58
Olive Borden
91
Dudley Clements
26 1 Easy
59
Fuzzy Knight
92
Janet Rathbun
27 ] Aces
60 | Mitchell and
93
George Meyer
28
Donald Novis
61 j Durant
94
Charlie Nelson
29
Ruth Donnelly
62
Norman Terris
95
Kitty Kelly
30 } Ramon &
63
Georges Metaxa
96
Cora Witherspoon
31 5 Rosita
64
Sigmund Spaeth
97
Patsy Flick
32
Jack Denny
65
Ben Pollock
98
Roy Cummings
33
Bernice Claire
66
Don Tomkins
99
Dewey Robinson