Motion Picture Daily (Oct-Dec 1934)

Record Details:

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". . . THE BOX OFFICE DRAW SHOULD BE THE ONLY MEASURING STICK FOR TALENT" — Eddie Cantor This "stick" has been a silent but potent measure of Hollywood salaries for a long time. The triumph or disappointment of expensive productions at the point of public response, measured in cold hard figures, is an unfailing criterion of all creative talent-writers, actors, directors, technicians and, in a very real sense, of producers and executives whose judgment dictated the type of story, its treatment, assembled the cast who gave it being, and its costs. MOTION PICTURE HERALD and MOTION PICTURE DAILY, long aware of the significance of box office reports, have made them an exclusive weekly and daily feature, published without comment. Now the editorial and statistical facilities of both publications have combined to issue the first annual BOX OFFICE CHECK-UP, a summary, with comment, of box office reports and other factors that have contributed to screen triumphs of the past twelvemonth. For the first time there is being set up an annual record and reference medium to serve producer, distributor and exhibitor alike, to measure the possible returns of the future by commonsense values of the immediate past. Notable among the features to be presented in the BOX OFFICE CHECK-UP is a list of all Box Office Champions from August 1933 to July 1934 — the big money makers of that time with names and duties of the personnel engaged in their production, including all whose genius combined artistic accomplishment with great box office values. BOX OFFICE CHECK-UP OF 1934 • QUIGLEY PUBLICATIONS • 1790 Broadway • New York City