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MOTION PICTURE
DAILY
Tuesday, January 29, 1935
Wired Houses Of World Cut, Study Claims
(Continued from page 1) government and film industry figures becomes the sharper in view of the recently announced statistics of the Film Boards of Trade whose secretaries, by their own survey, concluded there were 18,263 houses in United States and not merely 10,143 arrived at by the Bureau of the Census last December. Currently, the Motion Picture Division, turning to the census bureau as its source, has trimmed American theatres from the 19,000 cited for 1933 to the 10,143 cited by census officials. That covers all theatres. The division further reduced sound theatres in this country from its own announced figure of 15,000 for
1933 again to the census calculation of 10,143.
Big Gain in Europe
Thus, while in the world's richest market, the statistics would indicate sound is reaching the public through fewer outlets, the division reports a decided gain in Europe where the 1,934 total is placed at 23,460 as against 20,934 for 1933. In that territory, the most pronounced gains are reported from Germany which is up 489 as compared with 4,000 for 1933 and France which now presumably operates 2,900 sound houses when it had only 2,550 in 1933.
Reporting a wider spread of talking pictures, as well, are England, Italy, Czechoslovakia, Sweden, Belgium, Poland, Denmark, Hungary, Switzerland, Netherlands, Norway, Portugal, Greece, Latvia, Turkey and Esthonia. Operating fewer sound houses according to the division, are: Russia, Spain, Austria, Yugoslavia, Bulgaria and Lithuania.
Latin-America today has 575 more wired houses than it had in 1933, the current total being 2,783 as compared with 2,208. Brazil reported the largest increase — 275. While the rise was general, these countries show a decline: Chile, Honduras, Dominican Republic and Paraguay.
Second only to Europe as a more fruitful market for sound is the Far East. Sound houses there in 1934 were 3,362 when there were only 2,539 in 1933. The gain of 823 was made chiefly in Japan and India which are accountable for 593 of the total increase.
Loss in Africa, Near East
Africa and the Near East showed less progress than the rest of the world, barring, of course, the startling difference between government and industry statistics embracing the United States. In that corner of the world, the total is given as 411 for
1934 as compared with 432 in 1933. A two-year comparison of sound
theatres, prepared by Motion Picture Daily from the Motion Picture Division's statistics follows :
Europe
Sound Sound
Country Theatres Theatres
1934 1933
England 4.608 4.414
Germany 4,489 4,000
France 2,900 2,550
Italy 2,095 1,079
Russia* 1,800 2,000
World's Sound Theatres in
Drop, Gov't Bureau Asserts
Washington, Jan. 28. — Wired theatres throughout the world in 1934 were 954 under the 1933 total of 41,823, but were 3,914 ahead of the 1932 figure at 36,955, according to a subsequent breakdown of statistics compiled by the Motion Picture Division of the Department of Commerce.
Whereas the division credited the United States with 15,000 in 1933, the current total is given as 10,143, or the result reached by the Bureau of the Census in its survey made public in December.
A three-year comparison follows:
1934 1933 1932
Europe 23,460 20,934 17,822
United States 10,143 15,000 14,000
Latin-America 2,783 2,208 1,830
Far East 3,362 2,539 2,147
Canada 710 710 777
Africa and Near East 411 432 379
Total 40,869 41,823 36,955
The film Board of Trade annual theatre survey, details of which appeared in Motion Picture Daily on Jan. 23, gave the United States total as 14,552 theatres in operation as compared with a total of 18,263 in the country.
Spain 1,333 1,500
Czechoslovakia 1,025 818
Sweden 843 750
Austria 650 570
Belgium 650 400
Poland 428 353
Denmark 325 303
Hungary 315 267
Switzerland 310 302
Roumania 300 350
Netherlands 252 240
Norway 204 175
Yugoslavia 174 184
Portugal 168 107
Finland 120 120
Greece 107 100
Latvia 107 87
Bulgaria 88 109
Turkey 60 52
Esthonia 58 44
Lithuania 44 53
Albania 7 7
Total 23,460 20,934
*Includes all halls, converted_ churches and other local places of exhibition.
Latin-America
Sound Sound Country Theatres Theatres
1934 1933
Brazil 800 525
Argentina 600 542
Mexico 350 265
Cuba 150 131
Chile 148 160
Colombia 120 60
Uruguay 118 110
Porto Rico 93 87
Peru 85 77
Venezuela 75 44
Panama 36 25
Ecuador 27 22
Costa Rica 26 26
Salvador 24 11
Bolivia 20 19
Guatemala 16 12
Nicaragua 15 14
Honduras 14 18
Jamaica 14 8
Dominican Republic 13 14
British West Indies 11 11
Bermudas 9 9
Paraguay 5 6
Haiti 5 3
Bahamas 4 4
British Guiana 2 2
Dutch West Indies 2 2
British Honduras 1 1
Total 2,783 2,208
Far East
Sound Sound Country Theatres Theatres
1934 1933
Australia 990 990
Japan 877 450
India 506 340
New Zealand 366 324
Neth. Indies 172 131
China 157 120
Philippines 127 105
British Malaya 50 36
Straits Settlements 48 t..
Chosen (Korea) 24 t..
French IndoChina 18 18
Siam 12 12
Ceylon 9 7
Fiji Islands 3 3
Society Islands 3 3
Total 3,362 2,539
tNo statistics.
Africa and Near East
Sound Sound
Country Theatres Theatres
1934 1933
South Africa 200 195
Egypt 72 72
Algeria 60 95
Syria 23 20
Palestine 22 16
East Africa 13 13
West Africa 7 7
Persia 6 6
Iraq 6 6
Madagascar 2 2
Total 411 432
"Chan" at $14,000; Is Given Holdover
(Continued from page 1) "The Silver Streak" fared badly on account of the snowstorm. The 11day take was $13,500.
"Baboona" hit a nice $15,000 at the Rialto and is being held over. "Bordertown," at the Strand, is expected to tally around $30,000 for the first seven days. It's being held a second week, followed by "Devil Dogs of the Air," which will probably go two weeks and then will be succeeded by "Sweet Music," with Rudy Vallee, which is dated in for three weeks.
"David Copperfield" is holding strong on its second week at the Capitol and is set for another seven days with a probability of a fourth week. "Lives of a Bengal Lancer" garnered $45,000 on its second week at the Paramount. It holds for a third and last week with a possibility that it may go into another Broadway house adjacent to the Paramount. The same picture is in its second week at the Paramount Brooklyn and also is being held for a fortnight at the Paramount, Newark. At the Brooklyn theatre, "Lancers" speared $26,000 during the first session and Si Fabian is studying the possibility of a third week.
Endorse Independents
Philadelphia, Jan. 28. — The M. P. T. O. of Eastern Pennsylvania is on record for throwing support of its members to independent exchanges.
Wall Street
Big Board
Net
Low Close Change
3554 3554 —154 6% W* 54
20% 215i 54
112% 112% — 1%
144 144
2054 20% — %
32 3254 — 34
Most Lose on
High
Columbia vtc (cl) 36 Consolidated Film 6% Consolidated Film
pfd (54v) 21%
Eastman 113%
Eastman, pfd. ..144 Fox Film "A".... 21% Loew's, Inc. (la) 3254 Loew's, Inc.,
(654)
Param'nt Public.
Pathe
Pathe "A"
RKO
Warner Bros. Warner Bros.,
pfd
Technicolor Up % on Curb
Net
High Low Close Change
Technicolor 1254 12% 12% + %
Trans-Lux (.20b) 3 3 3
Warner Bonds Off %
Net
High Low Close Change
General Theatre,
104
104
104
+ %
. 454
3%
4
54
1%
1%
1%
. 15%
15
15
%
2
25i
2
. 45S
3%
3%
%
, 22
2154
22
-1%
General Theatre,
6s '40 ctf
Keith B. F.,
Loew's 6s, '41 ww deb rights..
Paramount F. L.
Warner Bros., 6s,
854
854
854
8%
8%
8% .....
70
69
70
105%
105
105 — %
'4554
44
44 —1
67%
66}4
67
"67%
6654
67 — 54
58
56
56% s/s
(a) Plus cash extras, (b) Paid last year.
(c) Plus stock extras. (v) Defaulted in principal but not in interest.
(Quotations at close of Jan. 28)
Bernerd for an End To Sales in Blocks
(Continued from page 1) the Fox exchange and the press were in attendance. The two are on a tour of exchanges and are due back Monday.
In England, no exchange has cause to chase dates, Bernerd stated, adding that it was "just too bad" for the exchange there if the exhibitor did not trust it.
Gaumont British will see to it that every exhibitor who plays its pictures in this country will be satisfied, Bernerd promised. He declared his satisfaction with progress made by his American organization to date, complimented George W. Weeks, G. B.'s general sales manager, and revealed his organization has a deal calling for an interchange of stars with Fox.
Next season's program will range from six to 16 pictures with Mark Ostrer arriving from London shortly to set the schedule. Bernerd also revealed that in the offing was a special to be made for the American market with a minimum of dialect and with more American faces.
He conceded that the handling of salesmen in this country was a problem that was being worked out. Gaumont British today has 70 in the domestic field. "See every picture before booking," he advised theatremen present, continuing that Gaumont British will give allowances to any theatre losing money on the product. Asserting that anyone can sell pictures once, Bernerd gave it as his opinion that coming back year after year and increasing business constituted his idea of real salesmanship. Gaumont planned to do this, he concluded.